The Brazilian Institute of Geography and Statistics (IBGE) reports that around five babies are born per minute in Brazil. Taking into consideration this Brazilian market research, a middle-class family spends approximately US$3,000 for baby clothing alone for the first year of the child’s life.
In Brazil, the market for maternity, babies and children’s products and services is developing rapidly. For this reason, Brazilian manufacturers and suppliers are aware of this opportunity and they want to grasp and take hold of this niche market. They are now increasingly focused on launching specialized stores, offering products and services capitalizing on this market.
The megastore model, where the customer used to find all kinds of baby products in only one place, gave way to specialized companies such as baby furniture stores, baby clothing and accessories. This new shape of business is making the children’s market grow in all regions of the country, offering a distinguished service with a great value added to the product. Continue reading
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