Yankee Candle Launches New Summer 2013 Fragrances
Four New Scents and Limited Edition Collection Capture Nostalgic Summer Moments
SOUTH DEERFIELD, Mass., April 2, 2013 /PRNewswire/ — The Yankee Candle Company, Inc., the world’s largest manufacturer of premium scented candles, today announced the launch of its four new summer fragrances. Yankee Candle also launched its new limited edition Cool Pops collection, available while supplies last and featuring five new scents, scalloped lids and whimsical pop out labels. Inspired by the nostalgic appeal of playing in the backyard, going to summer camp, enjoying homemade ice cream, and being surrounded by sweet blooms, these fragrances will evoke warm memories of childhood summers. The new additions to Yankee Candle’s offerings are available for purchase immediately at more than 568 Yankee Candle retail stores, www.yankeecandle.com and select specialty retailers and gift shops.
“We wanted to inspire that feeling of innocence and independence that we all enjoyed during the summer months of our childhood,” said Hope Margala Klein, executive vice president, brand, innovation and merchandising for The Yankee Candle Company, Inc. “The enticing new fragrances will evoke fond memories and bring a smile while the fresh colors add a touch of style and comfort to summer decor.”
NEW SUMMER FRAGRANCES – Four new fragrances, inspired by the simpler summer days of childhood.
Price: $1.99 MSRP – $27.99 MSRP ($27.99 – Large tumbler or jar; $22.99 MSRP – Medium tumbler or jar; $15.99 MSRP – Small tumbler; $10.99 MSRP – Small jar; $1.99 MSRP – Tarts® wax melt or Samplers® votive)
Summer Wish(TM) – A warm breeze of soft flowers and fresh green fields captures the sweet innocence of childhood summer days playing in the backyard.
Campfire Treat(TM) – The joys of camp….mesmerized by the fire, singing and laughing, while toasting marshmallows to rich, gooey perfection!
Summer Scoop(TM) – Delicious memories of creamy, homemade strawberry ice cream on a hot summer day. One scoop or two?
Honey Blossom(TM) – The beautiful blend of flower nectar, honey musk, freesia and woods makes this both full and delicate.
COOL POPS LIMITED EDITION – Inspired by the colorful fun of childhood summer treats, this limited edition collection features five new fragrances with bright colors, scalloped lids and whimsical “pop out” labels with a 3-D effect.
Price: $27.99 MSRP – Large jar; $15.99 MSRP – Regular Tumbler
Banana Blueberry – Savor this delightfully different treat of ripe bananas & juicy blueberries.
Mango Nectarine – A bright and tangy summer quencher bursting with sunny notes of mango, nectarine and white peach.
Melon Margarita – A grown-up cool mix of juicy melon, citrus pulp and iced sugarcane.
Pina Colada – This perfectly smooth, chilled blend of pineapple, coconut and frosty colada is an irresistible summer delight.
Triple Berry – A mouth-watering, fruity sweet combination of everybody’s favorite berries–strawberry, cherry and raspberry–on ice.
Relive fond summer memories with our “Scents of Summer 2013″ video.
To learn more about Yankee Candle and its new summer fragrances and cool pops limited edition collection visit www.yankeecandle.com or join the conversation on Facebook at facebook.com/TheYankeeCandleCompany or on Twitter (@theyankeecandle).
About The Yankee Candle Company
The Yankee Candle Company, Inc. is the leading designer, manufacturer, wholesaler and retailer of premium scented candles, based on sales, in the giftware industry. Yankee Candle has a 43-year history of offering distinctive products and marketing them as affordable luxuries and consumable gifts. The Company sells its products through a North American wholesale customer network of approximately 27,800 store locations, a growing base of Company owned and operated retail stores (568 Yankee Candle Stores located in 46 states and 1 province in Canada as of December 29, 2012), direct mail catalogs, and its Internet website (www.yankeecandle.com). Outside of North America, the Company sells its products primarily through its subsidiary, Yankee Candle Company (Europe), Ltd., which has an international wholesale customer network of approximately 5,900 store locations and distributors covering a combined 55 countries.