Viktor&Rolf Partners With Desso at Their Autumn/Winter 2014 Collection by Transforming Carpets to Haute Couture

Desso, the global carpets, carpet tiles and sports pitches company contributed toViktor&Rolf’s Autumn/Winter 2014 Haute Couture collection – which was presented at the Paris Fashion Week on July 9th- by delivering red carpet material and supporting the finishing. Continue reading

UGG® Launches New Tween Brand – I Heart UGG

E-commerce site and dedicated concept stores to introduce a brand combining a fun, youthful aesthetic with the iconic comfort and luxury of UGG

 On July 14(th), UGG Australia will launch I Heart UGG, a premium tween brand for girls, with a product line that includes: footwear, loungewear, accessories and handbags. This new brand incorporates colors, prints, patterns and construction elements made specifically for the tween consumer’s taste and lifestyle. I Heart UGG has been designed to not only tap into the lucrative tween market, but also to foster enduring brand loyalty among customers.  The debut collection will launch in the U.S., Japan and China. Continue reading

24 Year Old Entrepreneur Goes for Broke to Revive Grandfather’s Apparel Company with Top Listed Kickstarter

Cohen and Sons Apparel - fashionIt’s about time someone stepped up against designer brands that ask way too much for simple and stylish apparel that always shrinks or falls apart. On June 11(th,  )24 year old Zach Cohen launched Cohen & Sons Apparel on Kickstarter with his sights set on offering alternative garments crafted with more durable techniques and softer materials; all paired with a “Love it or Send it Back” guarantee for a price you’ll be pumped about. Continue reading