T.J.Maxx And Marshalls Team Up With Parsons Professor To Give The Style 4-1-1 On How To Score Quality Fashion


This slideshow requires JavaScript.

Survey finds that women associate quality merchandise with fabric, stitching and overall fit

When it comes to buying quality clothing, it’s what’s behind the seams that really counts. A recent survey conducted by T.J.Maxx and Marshalls, the nation’s leading off-price retailers, revealed that 77 percent of women consider fabric to be the top characteristic associated with quality merchandise.
Continue reading

Tony Bennett And Lady Gaga To Star In H&M’s Holiday Campaign This Winter


H&M LOGO / H&M logo. (PRNewsFoto/H&M)H&M is proud to announce that Tony Bennett and Lady Gaga will star in its Holiday campaign for 2014.

The two superstars will both appear in the commercial, performing a track from their album Cheek to Cheek, which will be released on September 23(rd). The upcoming album is a collaboration between these two generation-spanning artists in celebration of jazz music. The campaign will make its global TV debut end of November, with an extended version of the commercial available athm.com. The campaign also includes ads featuring Tony Bennett and Lady Gaga, which will appear in print media, online as well as outdoor. Continue reading

Viktor&Rolf Partners With Desso at Their Autumn/Winter 2014 Collection by Transforming Carpets to Haute Couture


Desso, the global carpets, carpet tiles and sports pitches company contributed toViktor&Rolf’s Autumn/Winter 2014 Haute Couture collection – which was presented at the Paris Fashion Week on July 9th- by delivering red carpet material and supporting the finishing. Continue reading

UGG® Launches New Tween Brand – I Heart UGG


E-commerce site and dedicated concept stores to introduce a brand combining a fun, youthful aesthetic with the iconic comfort and luxury of UGG

 On July 14(th), UGG Australia will launch I Heart UGG, a premium tween brand for girls, with a product line that includes: footwear, loungewear, accessories and handbags. This new brand incorporates colors, prints, patterns and construction elements made specifically for the tween consumer’s taste and lifestyle. I Heart UGG has been designed to not only tap into the lucrative tween market, but also to foster enduring brand loyalty among customers.  The debut collection will launch in the U.S., Japan and China. Continue reading