essie Springs Forward And Announces Its Most Colorful Lineup For New York Fashion Week


After two successful seasons at New York Fashion Week, essie, the ultimate color authority and go-to professional nail brand, returns to the tents after having earned its spot as a leading backstage nail line. For the Spring/Summer 2013 shows, essie will partner with the nail industry’s leading talent to develop trendsetting looks while using the brand’s iconic and extensive color collection.

This season’s impressive designer line-up combines top fashion names with some of the fashion industry’s emerging talent including: Diane Von Furstenberg, Carolina Herrera, 3.1 Phillip Lim, DKNY, Marchesa, Tory Burch, Zac Posen, Milly, Helmut Lang, Wes Gordon, SUNO, Herve Leger, Lela Rose, Jenny Packham, Creatures of the Wind, Douglas Hannant, Costello Tagliapetra, Tanya Taylor, Chado Ralph Rucci, Veronica Beard, Mathieu Mirano and Rachel Roy.  essie is also partnering with Haven Spa and will be the featured nail brand at Rebecca Minkoff, Edun and PRISM by Anna Laub.

The carefully crafted team of celebrity and editorial lead manicurists for essie include Michelle Saunders, Dawn Sterling, Gina Edwards, Michina Koide and Ana-Maria Gheorghiu.  This strong group of creative leads will be backstage, bringing their unparalleled expertise, unique vision and innovative techniques.

“Nail color is the ultimate accessory for women looking to make a fashion statement, it completes the outfit. Women should be dressed from tips to toes and everything in-between,” says Essie Weingarten, Founder and Creative Director of essie. “It’s a true honor to collaborate with such talented and visionary designers during New York Fashion Week, and we are thrilled to be a part of the creative process of developing looks that will serve as an endless source of inspiration for next spring and beyond.”

About essie
America’s nail salon expert since 1981, essie was founded in New York City by Essie Weingarten, the authority on color. Essie is beloved for a visionary approach to nail lacquer featuring catchy, clever names that created a new standard for the category. A leader in luxury, essie is the go-to nail brand for beauty professionals, industry insiders, celebrities and women of style in over 100 countries. essie is committed to safe standards with an award-winning line of nail care products and more than 900 shades to date.

SOURCE  essie


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