IMG Fashion Brings Greater Access to Video Coverage from Mercedes-Benz Fashion Week Spring 2013 Collections with Rightster and YouTube


For the first time, designers and media have access to live Mercedes-Benz Fashion Week content on one single portal

IMG Fashion, a division of IMG Worldwide, global sports, fashion and media company, in conjunction with Rightster and YouTube, today announced that live stream and video on-demand content from Mercedes-Benz Fashion Week in New York will be distributed across a global platform providing unparalleled solutions for its designers, media and sponsors. For the first time, press can easily access and embed video from the shows directly to their websites through one single portal: video.mbfashionweek.com.

Maybelline New York, official cosmetic sponsor of Mercedes-Benz Fashion Week has partnered with IMG Fashion and YouTube for the past three seasons to air shows live on the Live from the Runway channel atwww.youtube.com/liverunway. Live From The Runway presents more than 30 live streaming fashion shows and on-demand content all in one place. Beauty and fashion enthusiasts can keep completely up-to-date with show schedules, backstage beauty looks, insider interviews, trends and how-to videos – all with a few simple clicks. This season, media can enhance their own coverage and engage their audience with premium content by embedding live streams of the YouTube Live from the Runway shows, as well as recorded video from 80+ designer shows, making Mercedes-Benz Fashion Week even more accessible to fashion lovers everywhere.

For designers participating in Mercedes-Benz Fashion Week, the additional distribution avenues enabled by Rightster will now allow them to reach their target audience of consumers in any location, on online platforms from YouTube to FirstComesFashion.com and other leading blogging sites. The speed at which the runway shows will be uploaded to media websites and the breadth of new outlets carrying the content offers designers a much greater audience of potential customers who can view their collections. Additionally, media outlets will no longer need to invest time and resources into sending their own crew to the runway shows as the Rightster portal enables them to simply add video footage directly to their website.

“Our mission is to provide designers an ever evolving global platform to seamlessly connect with buyers, press and consumers,” said Peter Levy, Managing Director and Senior Vice President, IMG Fashion Events and Properties. “Our partnership with Rightster will increase access to high-quality video from Mercedes-Benz Fashion Week and provide exponential value to these brands as well as media who support the event, providing them with a global targeted distribution of both live and on-demand quality content.”

“We are very excited to partner with IMG Fashion, one of the most respected global leaders in the fashion industry,” said Charlie Muirhead, Founder and CEO at Rightster. “Rightster makes the task of distributing, promoting and getting advertisers for video content online more efficient and we look forward to working with IMG Fashion to deliver greater engagement for online media and targeted reach for fashion designers.”

About Rightster:
Rightster is a leading cloud-based video global media content and distribution authority that enables rights holders and producers, such as ITN and BFC (British Fashion Council), to gain full control and visibility over their video distribution, maximising their audience reach and revenues across all platforms and publishers from YouTube to the Mail Online. Rightster’s turnkey services, such as audience development, remove the in-house complexity of managing technology and integration with publishers and platforms. This gives rights holders and producers the quickest and easiest route to market, as well as the flexibility to experiment and innovate with new digital services and revenue models for both live streaming and video on demand.

About IMG Fashion:
IMG Fashion is dedicated to facilitating a gateway to the fashion world – from creation to consumer.  We offer solutions that seamlessly connect and associate fashion’s key constituents and corporate brands using IMG’s global resources, influence and expertise.

Within the fashion industry, IMG represents the world’s top models, leading designers and the most influential photographers, art directors and stylists.  The division produces the leading fashion events around the globe and represents many of the industry’s top organizations and federations.

About YouTube:
YouTube is the world’s most popular online video community allowing millions of people to discover, watch and share original videos.  YouTube provides a forum for people to connect, inform and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. YouTube, LLC is based in San Bruno, Calif., and is a subsidiary of Google Inc.

About Maybelline:
Maybelline New York is available in over 129 countries worldwide. Offering more than 200 products, Maybelline New York combines technologically advanced formulations with on-trend expertise to create accessible cosmetics with a spirited style. For more information, log onto www.maybelline.com also available in Spanish.  Maybe she’s born with it, maybe it’s Maybelline.

For more information and access to the content please follow the link to video.mbfashionweek.com or email MBFW@rightster.com.

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