Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. [NYSE: PVH], and Calvin Klein Fragrances, a division of Coty, Inc., today announced a new worldwide advertising campaign for euphoria Calvin Klein that will feature supermodel Lara Stone in a modern interpretation of glamour and sensuality. The campaign will break globally in October 2012 issues.
The new advertising campaign brings to life the sophisticated femininity that remains core to the euphoria Calvin Klein brand. The bold imagery infuses a vibrant freshness with a new red and fuchsia color palette. The print and TV campaigns were both directed by
Fabien Baron of Baron + Baron in conjunction with Calvin Klein, Inc.’s in-house creative studio, CRK Advertising, in New York City. The print campaign was shot by renowned photographers Mert Alas & Marcus Piggott.
“I’m honored to be the face of Calvin Klein’s new euphoria fragrance campaign, as it’s such an iconic brand,” said Ms. Stone from the set of the advertising campaign shoot. “The scent is glamorous, modern and sexy.”
Since launching in 2005, euphoria Calvin Klein remains among the top 10 fragrance brands globally and is the largest women’s fragrance brand in the Calvin Klein portfolio.
Tom Murry, President & CEO, Calvin Klein, Inc., said, “Established as a leading global fragrance brand, euphoria Calvin Klein currently represents the largest fragrance business in our portfolio. The striking, new advertising campaign conveys both the power and allure of this compelling fragrance.”
“The euphoria fragrance has a sophistication and seduction that resonates with women around the world,” said Catherine Walsh, Senior Vice President, American Fragrances, Coty Prestige. “Lara Stone truly embodies the sensual glamour of the euphoria woman today.”
Ms. Stone is one of the most recognizable faces in the fashion industry, ranked as the #1 female fashion model in the world by the industry website Models.com. Ms. Stone is
currently the face of Calvin Klein’s branded global advertising campaigns for Calvin Klein Collection, ck Calvin Klein and Calvin Klein Jeans. She is also featured in the campaign for ck one shock fragrance, and most recently, the new ck one color cosmetics campaign.
Calvin Klein Fragrance / Euphoria Global Ad Campaign Launch