Payless ShoeSource(R) Launches Fall ’12 Incredible Value Everyday Collection Featuring Key Wardrobe Essentials For The Entire Family At Amazing Prices Starting At Just $10 A Pair For Kids

Renewing its commitment to delivering shoes at incredible value prices for the entire family, Payless ShoeSource announced today that its stores now feature the Fall Incredible Value Everyday Collection — a refreshed line with a range of footwear for women, men and children including dress, casuals and athletic styles at prices starting at $10 for kids, $15 for women, and $20 for men.

Key styles for women include career pumps featuring kitten, mid- and high-heels with exotic, nude patent and classic black uppers, colorful canvas sneakers, athletic styles, as well a range of flats in seasonally right colors such as cobalt blue, rich red and metallics along with popular handbag silhouettes.  For girls, the line offers classic Mary Jane and saddle shoe styles,  athletics and slip-on flats adorned with bow and ruffle treatments and featuring uppers in a range of colors such as purple, red and metallic silver with glitter finishing treatments.  For men and boys, the Incredible Value assortment includes versatile lace-up and slip-on oxfords, dress styles, athletic and skate-inspired styles.

The “Incredible Value” collection is an ongoing program with evergreen products that continue to be offered season after season with refresh styles added throughout the year.

“Our new Incredible Value Everyday line boasts a wide range of styles for the family featuring everything from wardrobe essentials for women and moms like career pumps and casual flats, to closet staples for kids for school, play and special occasions, as well as styles for men,” said LuAnn Via, CEO of Payless.   “These prices are incredible — everyday — and that means shoppers don’t need to wait for a sale to grab a great buy.”

Shoppers can look for special green box tags that call-out the Incredible Value items in all the Payless stores across North America and Puerto Rico and

Mom’s Advantage

Payless is focused on helping moms and parents with convenient, hassle-free shoe-shopping for the entire family.  Payless is the go-to shoe store that offers a range of shoes for every occasion and need — casual, athletic (including sport cleats) and dress and special occasion styles — always at great prices with kids’ shoes starting at just $10 a pair.  And its store associates are specially trained to size children’s feet using a Brannock(®) device for the most accurate, healthy fit.  The retailer also has one of the best return policies in the industry and will return items for any reason.  For shoppers that have a receipt, Payless will gladly exchange the item for another of equal value or refund the purchase price.  For those without a receipt, a store credit is given.

About Payless & Collective Brands, Inc.

Payless ShoeSource, Inc., a unit of Collective Brands, Inc., (NYSE: PSS) is the largest specialty family footwear retailer in the Western Hemisphere and is dedicated to providing incredible value pricing for trend-right styles of footwear and accessories for the entire family to enjoy.   As of the end of second quarter 2012, Payless operated 4,107 stores throughout the Americas and an online store ( and also has approximately 174 franchised stores located primarily in Asia, Eastern Europe and the Middle East.

Brannock Device is a registered trademark of Brannock Device Co., Inc.

SOURCE  Payless ShoeSource

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