The ready-to-drink tea category is at a whistling boil, with U.S. sales up seven percent last year*, and it shows no signs of slowing; category researchers expect it to grow another 24 percent by 2016*. Leading juice manufacturer Old Orchard Brands advances the category today with the introduction of a new line of premium sweet teas in frozen concentrate form to provide tea-lovers an affordable, innovative alternative to traditional bottled tea beverages. Available in Southern Style (lightly sweetened black tea) and Half & Half (sweet tea and lemonade) varieties, Old Orchard Sweet Tea is sold in 12-ounce cans that retail for $1.49 per package.
Old Orchard Sweet Tea can be found in the frozen juice aisle at Walmart and other leading retailers beginning this month. When reconstituted, each package provides 48 ounces of premium tea.
The new line of teas fills a niche in the growing tea segment by providing consumers with a fresh-when-you-make-it option that costs less than $.25 per serving. In addition, the frozen concentrate packaging provides a more environmentally-friendly option when compared to traditional bottled packaging.
“The Old Orchard premise has always been about great-tasting juice blends that offer families affordable, nutritious options for meal planning and snack time,” said Mark Saur, founder and president of Old Orchard Brands. “We are committed to the frozen juice category, and we believe these sweet teas represent the kind of innovation that keeps the frozen juice category relevant to today’s consumer.”
Both varieties of Old Orchard Sweet Tea feature just 90 calories per serving.
Old Orchard Brands is the second-largest producer of frozen juice concentrates in the U.S.
About Old Orchard Brands
Sparta, Michigan based Old Orchard Brands is one of the fastest-growing fruit juice brands in the United States. Established in 1985, the company offers consumers 40 frozen concentrate flavors and 100 bottled varieties in a range of 100 percent fruit juices and blends, premium and organic juices, fruit juice cocktails and low-sugar fruit juice cocktails. The company is known for its innovative and value-added products that target the needs of today’s health conscious consumers. For more about Old Orchard, visit www.oldorchard.com.
*Euromonitor International/Beverage Spectrum, Aug 2012
SOURCE Old Orchard Brands