kate spade new york announces the launch of a new global lifestyle brand, Kate Spade Saturday
KATE SPADE NEW YORK ANNOUNCES KATE SPADE SATURDAY
Kate Spade Saturday has been created to channel the spirit of Saturday seven days a week. Kate Spade Saturday will use simple straightforward shapes, and go-anywhere silhouettes featuring bold colors, strong prints, and honest materials like crisp cotton, canvas, and natural vachetta. Keeping the busy lifestyles of customers in mind, Kate Spade Saturday is creating product that is versatile and multi-functional
The new multi-category brand will offer apparel (including dresses, jackets, denim, t-shirts, sweaters, and swimwear) and accessories (including handbags, small leather goods, jewelry, watches, footwear, eyewear, and tech accessories), as well as beauty, tabletop, and home decor items. The approximate average retail pricing for all categories are expected to be as follows: apparel ($90), eyewear ($55), fashion accessories ($40), handbags ($130), home ($25), jewelry ($30), shoes ($85), small goods ($45), swim ($50), tech ($30), and watches ($50).
Kate Spade Saturday is planned to launch in Japan in February 2013 through e-commerce at www.saturday.jp and a flagship store in Tokyo. The brand is expected to launch exclusively online at www.saturday.com in the United States in Spring 2013. A selection of product from the Spring 2013 launch collection will be sold on fab.com prior to the US launch. Kate Spade Saturday is expected to arrive in Brazil through e-commerce and stores in early Fall 2013.
The brand aims to have an innovative approach to retail both online and in-stores. By launching online, Kate Spade Saturday seeks to echo the in-store feeling of shopping in community by maximizing social media. Product-focused editorial content will be integrated seamlessly throughout the site and fans’ tweets and images will appear online contributing to the exploratory experience. Kate Spade Saturday has partnered with digital agency Huge Inc. to produce the website.
For its retail spaces, Kate Spade Saturday has worked with architects WORK Architecture Company to design a unique store concept that celebrates the social side of shopping while creating a simple and seamless grab-and-go experience. iPads will be strategically stationed throughout the shop, featuring marketing messages, blog content, campaign videos, and user-generated images. To keep customers engaged, new product will be available both online and in store every Saturday. As a special nod to the brand’s American roots, flagship stores will each house a cafe featuring rotating American food vendors. New York City pretzel shop Sigmund’s Pretzels has signed on to partner with Kate Spade Saturday for the flagship in Tokyo.
“Through ongoing research, we saw an opportunity in the market to engage a new customer base – one that aspires to be a part of the kate spade new york brand. Kate Spade Saturday is born from the core values of kate spade new york, but is realized in a new and exciting way for this younger customer,” says Craig Leavitt, CEO of kate spade new york.
kate spade new york is owned by Fifth & Pacific Companies, Inc. (NYSE: FNP).
About Kate Spade Saturday
Kate Spade Saturday is a new global lifestyle brand created to channel the spirit of Saturday seven days a week. This younger, more accessible sister to kate spade new york shares the same DNA: it’s colorful, optimistic and bold, but it expresses these values in a more casual way. Saturday offers simple shapes and go-anywhere silhouettes. Functionality and utility are key. The collection is crafted with honest materials like crisp cotton, canvas and natural vachetta, brightened with bold colors and strong prints. The line includes apparel, handbags, accessories and items for the home. The Saturday flagship shop is planned to open in February 2013 in Tokyo’s Omotesando neighborhood along with an e-commerce site (saturday.jp). Saturday.com, the exclusive distribution point in the United States, is expected to launch in Spring 2013. Kate Spade Saturday is owned by Fifth & Pacific Companies, Inc. (NYSE: FNP).
Source Kate Spade