China Glaze® and Ardell® announced today their partnership with Paramount Pictures to offer exclusive collections of nail polishes and eyelashes inspired by the upcoming 3D film, “Cirque du Soleil:Worlds Away” in theaters December 21(st).
From the big top to the big screen, visionary filmmaker James Cameron and writer/director Andrew Adamson invite you on an all new 3D adventure: “Cirque du Soleil: Worlds Away.” A young couple who is separated must journey through the astonishing and dreamlike worlds of Cirque du Soleil® to find each other as audiences experience the immersive 3D technology that will allow them to leap, soar, swim and dance with the performers.
The new China Glaze® and Ardell® “Cirque du Soleil: Worlds Away” inspired nail polish and eyelash collections will bring to life the wonderfully exotic artistry that is presented throughout the film. The China Glaze® nail polish collection combines rich cremes, soft shimmers and bold glitters to create 12 limited edition shades.
The “Cirque du Soleil: Worlds Away” inspired collection from Ardell® consists of six attention-grabbing lash styles ranging from more natural styles to feathers and jewel embellished lash strips.
Both collections will be supported by a consumer and beauty trade marketing campaign which includes a billboard in Times Square, print ads, retail displays, a sweepstakes offer and social media efforts.
To coincide with the 3D release of “Cirque du Soleil: Worlds Away,” in theatres December 21, 2012, the China Glaze®and Ardell® film-inspired collections will be available the first week of December 2012 at salons and specialty beauty retailers nationwide, including Sally Beauty Supply and ULTA stores. Individual nail polish shades will retail for $7; eyelash styles will retail for $6.
China Glaze® and Ardell® are divisions of American International Industries.
About American International Industries
For 42 years, AII has been the leading manufacturer and worldwide distributor of innovative, quality beauty and skin care products for men and women. For more information, visit our website:www.aiibeauty.com.
About Paramount Pictures Corporation
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NASDAQ: VIA, VIAB), a leading content company with prominent and respected film, television and digital entertainment brands. Paramount controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films, and Nickelodeon Movies. PPC operations also include Paramount Famous Productions, Paramount Home Media Distribution, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.
SOURCE American International Industries