Baccarat to Unveil New Flagship Store in New York City-New Madison Avenue Location with 2-Story Facade to Open in May 2013
Baccarat, renowned for unmatched craftsmanship and innovative designs since 1764, is set to unveil their newest flagship store in New York City in May 2013 ahead of the iconic brand’s upcoming 250(th) anniversary. Located at 635 Madison Avenue at 60(th) Street, the expansive 2,800-square-foot store, designed by acclaimed architect and designer Rafael de Cardenas, will be an experiential destination encompassing the Baccarat lifestyle. The store’s distinctive design concept will be a new global retail model for the brand, showcasing tableware, lighting, decorative objects and jewelry to reflect the richness of the Baccarat lifestyle and the brand’s commitment to innovation and excellence.
“This new flagship store will be a landmark of the luxury, glamour and prestige that has set Baccarat apart,” said Michelle Klein, President & CEO of Baccarat North America. “It will be a space for discerning shoppers to fully appreciate the brand’s most coveted designs and to experience the unique Baccarat lifestyle, which celebrates its 250(th) anniversary in 2014.”
With a tradition of ingenuity and an ever-present eye toward modernity, Baccarat has enlisted architect and designer Rafael de Cardenas to create a contemporary concept that draws inspiration from the brilliance and artisanship of the brand’s design history. Serving as an inspiring destination, the design exudes a crisp elegance through its surprising blend of rich woods and dark stones. The entryway’s faceted surfaces reflect the brand’s iconic sparkling chandeliers. Adjacent spaces, wrapped in warm fabrics, create intimate environments for product interaction. Sampling from Baccarat’s history of fine craft, these unique material combinations create a contemporary language for the brand and confirm Baccarat as a luxury house dedicated to high design.
As the brand approaches its 250(th) anniversary in 2014, devotees of Baccarat will have the opportunity to experience the brand’s exceptional lifestyle on a grander scale with the opening of the highly anticipated Baccarat Hotel & Residences New York, a joint venture between Starwood Capital Group and Tribeca Associates. Located on one of Manhattan’s most prestigious blocks off Fifth Avenue, across from the Museum of Modern Art, Baccarat Hotel & Residences New York will combine sophisticated design with the level of service and exceptional quality that exemplifies the glamour and prestige of the Baccarat lifestyle.
With a proud history reaching back three centuries, Baccarat remains more than ever a symbol of timeless beauty and unrivaled luxury. The opening of the new flagship will once again honor Baccarat as a leader of luxury lifestyle and allow the legend to live on for the next 250 years.
Baccarat (Paris, Euronext, BCRA) is a French luxury brand internationally renowned as a leader in high-end and exclusive crystal products. Since its foundation in 1764, the company, whose artisanal manufacture is based in Baccarat in the Lorraine region of Eastern France, has been synonymous with a unique savoir-faire and has come to symbolize an inimitable French Art de Vivre. For nearly 250 years, the brand has inspired leading designers from across the world. Ranging from iconic lighting to unique tableware and decorative objects, fine jewelry and tailor-made flacons, the brand’s products and tradition of excellence are widely distributed around the globe. Explore the world of Baccarat at www.baccarat.com.
About Rafael de Cardenas /ARCHITECTURE AT LARGE
Founded in 2006, Rafael de Cardenas /ARCHITECTURE AT LARGE is a seasoned resource for design vision and execution with offices in New York and London. The firm has worked extensively on residential and commercial interiors, architecture, furniture, and objects. With an interest in creating atmospheric environments, as opposed to specific styles, Architecture at Large has created contemporary, imaginative interiors for clients such as Nike, OHWOW, Barneys New York, Ford Models, Jessica Stam, Jeanine Lobell, and Aaron Young. De Cardenas’ work has been featured in Elle Decor, Vogue Paris, The New York Times, Wallpaper*, Frame, and AD Collector, among others. In 2011, he launched his first furniture collection with Johnson Trading Company. Earlier that year he was appointed to Baccarat’s inaugural Board of Advisors, a panel of seven designers tasked with directing the company’s vision and future.