Kids are willing to do almost anything to get the toys they want for Christmas according to Walmart’s Talking Holiday Toys Survey, which found that 68 percent of kids said they would clean their rooms daily for a year, while 84 percent would work hard and give up playtime. But every child has limits; only 23 percent of kids would eat spinach for a year to get their holiday toys. The Walmart-commissioned survey also found that mom and dad favor educational toys and are focused on price. VIDEO
“The survey reflects what we are seeing in our stores. Parents are intent on fulfilling their kids’ holiday toy wish lists and at the same time, are looking for the most affordable options,” said Laura Phillips, senior vice president of toys, seasonal and celebrations, Walmart U.S. “As the largest seller of toys in the U.S. we have a unique ability to leverage our size and scale in a way that meets those needs and helps parents deliver a Christmas to remember.”
Walmart’s Talking Holiday Toys Survey, which polled 1,009 children between the ages of 3 – 11 and their parents, also discovered:
— Naughty or nice? Kids who’ve had a few time outs this year are in luck.
While the majority of kids think their behavior impacts the amount of
holiday toys they get, 78 percent of parents plan to buy the same amount
of toys for their children regardless of how naughty or nice they’ve
been throughout the year.
— Wish list toys – parents and kids disagree: The top toy gifts parents
want to give their kids this Christmas are “toys that teach;” however,
the top toys on kids’ wish lists are dolls and action figures. “We have
seen that educational toys – including kids’ tablets – are one of the
most popular categories this year,” shared Phillips. “To meet this
demand, we have significantly increased the quantity of educational
tablets in our stores and are adding new products throughout the season.
This is just one example of how we’ve worked closely with our suppliers
to help ensure we have the toys both kids and parents want.”
— Those sneaky kids: Parents are in the dark when it comes to knowing
whether or not their kids find their gifts ahead of Christmas. Nearly
twice as many kids as their parents say they found their gifts before
the big morning (23 percent vs. 14 percent). The top hiding place? The
— Nagging works. Asked about the most persuasive technique their child
uses to get the toy he/she wants for Christmas, the top response for
parents is their child asking them repeatedly for the gift. Similarly,
when kids are asked what they think is the best way to ensure that they
get the toy they want for Christmas, the most popular response was to
keep telling Mom or Dad over and over and over again.
— The toy store parents are looking for: Price is the most popular factor
among parents for determining the type of store to shop at for Christmas
toys. Walmart is committed to offering low prices and currently has
hundreds of toy rollbacks in store and online. Walmart.com also features
an expanded assortment of the hottest toys plus free shipping options
that help customers save even more. Thousands of toys are eligible for
free shipping to home on qualifying toy purchases of $45 or more, or
free shipping to any Walmart store across the US. In addition, as part
of Walmart’s Toyland Tuesday toy rollback program, where Walmart has
been rolling back prices on toys every Tuesday beginning in October, the
retailer is offering parents the opportunity to vote on their toy
savings. On Nov. 29 and Dec. 6 parents can choose between two toys to
go on rollback the following Tuesday.
For more on Walmart’s Talking Holiday Toys Survey, please visit news.walmart.com/holidaytoys.
The “Walmart Talking Holiday Toys Survey” was conducted by GfK Public Affairs & Corporate Communications utilizing GfK’s KnowledgePanel. The survey polled 1,009 children between the ages of 3-11 and each child’s parent in September 2012.
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