New app and experiential marketing tour launch
SeaWorld Orlando kicks off its “Epic Voyage” campaign in New York City to launch Antarctica: Empire of the Penguin, the park’s all-new, largest-ever attraction opening this spring. The campaign includes stops in seven cities and a new mobile app, both designed to give families a sneak peek into the new attraction’s thrilling and chilling adventure in ways as amazing as the continent itself.
Antarctica: Empire of the Penguin will transport families into a rarely seen, icy world. They’ll feel the majestic grandeur of the South Pole and see it through the penguins’ eyes on an exhilarating, first-of-its-kind family ride. They’ll explore a massive penguin colony in an expanse that envelops them in cool extremes, both above and below the penguins’ icy world. It’s a must-see, one-of-a-kind theme park experience only at SeaWorld in Orlando.In select cities, SeaWorld’s “Epic Voyage” takes over malls and consumer travel shows with a unique family experience filled with a massive ice dome, interactive virtual reality, shareable photo opportunities, chances to win incredible prizes, and, of course, live penguins. Plus, Coca-Cola Freestyle machines will dispense free, refreshing sodas to quench the thirst of attendees.
Street teams will roam the cities in wrapped, Antarctic-themed Hyundai Santa Fes and Sonata Hybrids as they mingle with locals at various hot spots, commuter stations and key landmarks.
SeaWorld’s made sure everyone can follow the freeze with an all-new mobile app that allows fans the world over to put themselves in the action … plus interactive elements to share with friends. From behind-the-scenes teaser videos and tour details to penguin fun facts and trivia, consumers can immerse themselves virtually into Antarctica through augmented reality and also enter the Family Voyage sweepstakes. Two lucky families will receive a 4-day, 3-night journey to SeaWorld Orlando to be one of the first to experience Antarctica: Empire of the Penguin. This amazing vacation for four includes roundtrip airfare provided by Southwest Airlines, hotel accommodations, tickets to SeaWorld and Aquatica in Orlando, and more. The app — SeaWorld’s Antarctica — is available for download today on iPhone/iPad; coming soon for Android devices.
“Since Antarctica: Empire of the Penguin was announced in November 2011, we’ve been planning and looking forward to bringing a glimpse of the attraction to these key markets to connect with our fans and let them feel the chill,” said Vice President of Marketing & Sales for SeaWorld Parks & Resorts Orlando Toni Caracciolo.
For more information about the Epic Voyage, visit SeaWorldOrlando.com/Antarctica, where you’re able to watch videos, sign up for emails, learn about penguins and Antarctica, enter the Family Voyage sweepstakes, and find the best vacation values to start planning your next voyage to SeaWorld Orlando.
The Epic Voyage schedule:
NEW YORK BOSTON JACKSONVILLE
The New York Times Travel Show Boston Globe Travel Show The Avenues Mall
Jacob K. Javits Convention Center Seaport World Trade Center March 23-24
January 19-20 February 8-10
CHICAGO PHILADELPHIA ATLANTA
Gurnee Mills Mall King of Prussia Mall April dates TBD
Thursday, January 24 February 23-24
MIAMI-Miami Dolphins Fin Fest 2023
Chicago Travel & Adventure Show
Donald E. Stephens Conv. Center Washington, D.C. Travel & Saturday, April 27
Rosemont Adventure Show March 9-10
January 26-27 Walter E. Washington Conv. Center Aventura Mall
SOURCE SeaWorld Orlando