Magazines and Designers Transform Spaces in Landmark Tribeca Building
Luxury appliance maker Jenn-Air has partnered with ELLE DECOR, House Beautiful and VERANDA for the sixth annual Designer Visions. Showcasing the best in interior design talent and trends, this year’s Designer Visions has transformed residences in an historic Manhattan building into three elegant, contemporary homes, each reflecting the distinctive style of the participating magazines and top designers
The homes – part of a 106-unit luxury condominium conversion now underway at 250 West Street – will be featured editorially in the magazines, profiled on their web sites, and used as special event venues in the next few months as part of the Designer Visions showcase. The homes also served as movie sets for six short films produced in association with 48 Hour Film Project, an organization that works to advance filmmaking and promote filmmakers. The film projects, including three that integrate Jenn-Air® appliances into their story lines, required filmmakers to complete the entire process, from writing and filming to editing and scoring, within a 48-hour period.
Designers participating in theDesigner Visions showcase include Matthew Patrick Smyth for ELLE DECOR, David Rockwell for House Beautiful and Antony Todd for VERANDA.
Smyth’s ELLE DECOR kitchen, described by the magazine as a “modern-day Grand Tour-in residence,” features the seamless look of a paneled, built-in refrigerator and a perimetric ventilation hood designed to hang on the wall like a piece of sleek, modern art. Designed for a serious cook, it includes the Jenn-Air® Pro-Style® wall oven and a five-burner, high performance gas cooktop.
Rockwell’s House Beautiful kitchen, characterized as a “bohemian-chic aerie,” was designed with entertaining in mind. It features cabinetry with no visible hardware and a sleek, induction cooktop paired with a sculptural ventilation hood. The double wall oven incorporates full color, touch-screen technology with an industry-exclusive Culinary Center that provides suggested settings for achieving the best possible cooking results.
“Casual elegance” is the guiding vision behind Todd’s VERANDA kitchen, which features an open floor plan and stunning Hudson River views. Appliances include an integrated, paneled refrigerator, a sophisticated Euro-Style double wall oven and an unobtrusive ductless downdraft ventilation system that cleans the air without the need for ductwork.
“Each of the kitchens showcases a different selection of appliances and a very distinctive look,” notes Brian Maynard, Director of Brand Marketing for Jenn-Air. “Together they reflect the breadth of our luxury appliance collection, with each offering specific ideas and inspiration for pairing various appliances with different kitchen designs and lifestyles.”
“Beyond high style, the appliances offer the high level of performance and precision that one would expect in a luxury residence built for entertaining,” he adds.
Designer Visions will open with a VIP gala celebration on January 29. A virtual tour and behind-the-scenes video, as well as feature interviews with the editors and designers will be available online atelledecor.com, housebeautiful.com and veranda.com. Video highlights of the kitchens will be featured on jennair.com.
Since the introduction of the first self-ventilated cooktop in 1961 and downdraft ventilated range in 1965, Jenn-Air brand has consistently grown its reputation as a technology and design innovator. Its selection of style options includes two distinct stainless steel collections and a cutting-edge Floating Glass finish in black or white. From downdraft cooktops, wall ovens and professional style ranges to dishwashers, refrigerators and such entertaining essentials as warming drawers, built-in ice machines and wine cellars, Jenn-Air brand offers a complete line of major kitchen appliances. To learn more about the Jenn-Air® appliance collection, or speak with a member of the concierge team, please visit jennair.com, twitter.com/jennairusa or facebook.com/jennair.
About Hearst Magazines
Hearst Magazines is a unit of Hearst Corporation (www.hearst.com), one of the nation’s largest diversified communications companies. Hearst Magazines is the largest publisher of monthly magazines in the U.S. (ABC 2011), reaching 82 million adults (Spring 2012 MRI) with its 20 titles. In addition, the company publishes more than 300 editions around the world. Hearst Magazines Digital Media, dedicated to creating and implementing Hearst Magazines’ digital strategy, has more than 28 websites and 14 mobile sites for brands such as Cosmopolitan, Popular Mechanics, ELLE, ELLE DECOR, House Beautiful, VERANDA, Esquire, Good Housekeeping, Marie Claire and Seventeen, as well as digital-only sites such as Delish.com, a food site in partnership with MSN; MisQuinceMag.com; and RealBeauty.com. Hearst Magazines has published more than 150 applications and digital editions for the iPad, iPhone and iPod Touch, as well as the Droid platform. In addition, the company includes iCrossing, a global digital marketing agency.