Subaru Releases Teasers for Latest “Dog Tested. Dog Approved.TM” Commercials

SUBARU OF AMERICA, INC. DOG TESTEDSubaru Releases Teasers for Latest “Dog Tested. Dog Approved.TM” Commercials

– Subaru introduces new cast member Grant Weber, Subaru Canine Sales Associate

– Fourth-annual Dog Tested commercials to air during Animal Planet’s Puppy Bowl IX

– Dog Tested experience continues online with all-new Facebook applications

Subaru of America, Inc. announces the return of its “Dog Tested. Dog Approved.(TM)” campaign.  An all-new cast of canines will make their television debut during Animal Planet’s Puppy Bowl IX.  Fans of the venerable campaign will meet new cast member Grant Weber, a Subaru canine Sales Associate, who sells Subaru vehicles to dogs.
Subaru has unveiled a sneak peak of the new commercials:

—  Lint Roller:
—  Tailgate:
—  Let’s Talk Financing:
—  On the Lot:
Subaru will also launch a new Facebook application packed with treats for dogs and dog lovers:

—  Dog MatchmakerWith the help of Grant Weber, every dog can find their
perfect Subaru..  Enter the dogs breed, weight, and lifestyle and the
Matchmaker will identify a fitting model for the dog.

—  Ask a Dog – LiveType in a question and Our Subaru Canine Experts will
work hard to dig up the results.

—  Four-Paw Drivers ClubLet your dog become a four-legged Subaru enthusiast
with their own dog driver’s license. Upload a photo of your dog to
populate a personalized dog driver’s license and share with your

—  Put Your Dog in a SubaruEvery dog has his or her day. Now you can help
them get there faster by putting them behind the wheel of a Subaru.
Upload a picture of your furry friend, put them in the driver’s seat,
and see where the road takes them.
The campaign is designed to resonate with Subaru owners and like-minded consumers.  Subaru drivers are two times more likely than the average car owner to have a pet.

Subaru has once again partnered with MapMyFitness to continue the MapMyDOGWALK mobile application.  MapMyDOGWALK provides dog owners with access to an innovative geo-mapping application that allows users to track and store their daily walking routes in an online database.  Users also have access to a searchable database of millions of routes across the globe, fitness calculators, dog event listings, and a dynamic social network of healthy and active individuals and their four-legged friends.

On game day, Feb. 3, Dog Tested fans can interact with the campaign content on Facebook or Animal Planet’s Puppy Bowl  Co-Viewing Application.

About Subaru of America, Inc.

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States.  All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. For additional information visit Visit Subaru on Facebook at

Subaru of America, Inc.

Subaru of America, Inc.

SOURCE  Subaru of America, Inc.

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