Raskullz expands playful helmet line with new 3-D attachments and infant helmets
Raskullz has cracked the code on keeping bike and skate helmets on kids’ heads. Cute characters come to life in 3-D designs, from a cuddly kitten’s nose and ears to shark fins, ladybug antennas and multi-colored Mohawks, making Raskullz helmets so fun to play with, kids won’t want to take them off.
In 2013 Raskullz is expanding its helmet line of more than 30 original characters with new 3-D attachments that blow in the breeze, such as raccoon tails and feathers. Raskullz is also introducing its first line of infant helmets, Raskullz Miniz, which will feature the same whimsical designs as the original line, fit for children ages 12 months to three years.
Each Raskullz helmet features 3-D animal characteristics, sparking creativity in kids and inspiring imaginative, active play, both on and off their bikes and skateboards. Meanwhile, the helmets also meet Consumer Product Safety Commission (CPSC) safety standards, thus promoting safety and easing parental concerns.
“We created Raskullz because we were looking for a way to make wearing a helmet as fun as riding a bike or skateboard,” said Conan Hayes, founder and CEO of C-Preme, maker of the Raskullz helmets line. “When we heard parents say that their kids were wearing the helmets non-stop, even to places like the movie theater, we knew we were on to something.”
Raskullz helmets are as comfortable as they are fun to wear. The expanded polystyrene (EPS) liner is covered with soft pads, and six vent holes on the top of the helmets allow hot air to escape, helping to keep the head cool. The helmets also feature an adjustable chin strap.
Raskullz helmets for kids ages three to six are available now at mass retail stores, including Target, Walmart, Toys “R” Us and specialty bike shops nationwide for $25 (SRP). The new helmets with additional 3-D attachments and Raskullz Miniz will be available starting in May at $25 (SRP) and $22 (SRP), respectively.
In addition to helmets, Raskullz makes a complete line of sporting goods designed to inspire imaginative play, from bikes, scooters and skateboards, to accessories such as bike baskets, bells, handlebar grips and knee/elbow pads. All Raskullz products are available for purchase at www.raskullz.com.
Coming soon to the Raskullz line will be an assortment of swim goods which will include character-based 3-D swim caps, swim masks, goggles, snorkel sets and life vests. Raskullz swim will be available online atwww.raskullz.com and www.walmart.com starting April 1, and on Toys “R” Us shelves beginning May 1.
C-Preme is a Los Angeles-based company passionately devoted to designing innovative sporting goods and action sports products for children, teens and adults. C-Preme consists of several brands including Raskullz, Krash, Video Head and Bult. From bicycles to scooters and helmets to handgrips, C-Preme makes products that inspire imagination and keep everyone safe and having fun. C-Preme creates products that are original and transformational, introducing exciting and innovative essentials for the coolest kids in the world. For more information, visit c-preme.com.