Supermodel Molly Sims Shares Secrets to Looking Bright & Luminous in the Digital Age
Partners with POND’S® for “30-Day Luminous Photo Challenge”
Smartphones are turning every moment into a candid photo opportunity, which means a glowing complexion is more important than ever. That is why POND’S®, the iconic beauty brand known for giving women beautiful skin, is partnering with supermodel Molly Sims to help women look luminous every day.
A fashion model, actress and new mother, Molly Sims knows a thing or two about looking radiant – even when there is no red carpet or runway in sight. “Every day is a photo opportunity so I always want my skin to look its best. As a longtime fan of the POND’S® brand, I love the new POND’S® Luminous Line of cleansers and a moisturizer that brighten dull skin,” says Sims. “They make my skin look bright and beautiful so I am always camera-ready.”
This month, Sims joins POND’S® to help women experience the “luminous effect” that comes with having great skin. Together, they are launching the “POND’S® 30-Day Luminous Photo Challenge,” a 30-day photo sweepstakes featuring daily challenges to inspire women to share photos of their happiest, most radiant moments. Thirty prizes will be awarded so women can live life more luminously. From March 4 through April 2, women can upload pictures to the POND’S® Facebook page to enter the sweepstakes. They can also tag their photos on Twitter or Instagram by using the hashtag #LuminousEffect to be entered.
Visit POND’S® on Facebook at to enter the “POND’S® 30-Day Luminous Photo Challenge,” get tips on how to look luminous from Molly Sims, and to join the beauty conversation.
A SUPERMODEL’S TOP TIPS FOR LOOKING LUMINOUS
Molly Sims’ advice for looking camera-ready in the digital age:
— Feed the Glow: I start the day off with a green juice to kick start my
morning. It keeps me energized and does wonders for my complexion.
— Feel the Burn. Early morning exercise puts color on my cheeks and
improves my whole body circulation. A great workout also helps to
enhance my skin color and complexion.
— Buff Your Way to Beautiful: For great circulation and even tone skin, I
recommend exfoliating your face, body and even your lips. It can leave
you looking good and feeling radiant in no time.
— Find Your Center: Taming stress is important to help you look your
best. I use regular breathing exercises to help keep me calm and
— Lean in to the Light: Every woman can look luminous inside and out –
but great lighting can help, too. One trick I’ve learned before
snapping a photo is to step away from overhead lights to avoid shadows
on the face.
“Molly Sims knows that it always pays to feel your beautiful best and the POND’S® Luminous Line can make every woman confident and camera ready every day,” says Dawn Hedgepeth, Director of Brand Building, Unilever Skincare. “We could not be more excited to partner with her to continue our commitment to helping women look bright and luminous.”
ABOUT THE POND’S® LUMINOUS LINE
POND’S® Luminous Line keeps skin looking bright and luminous all day. The line includes a Wet Cleansing Towelette, moisturizer and collection of cleansers that brighten dull skin. The Towelettes are enriched with moisturizing ingredients and soft white Kaolin clay known to act like a magnet, to gently draw out dirt, makeup and deep-dwelling impurities leaving skin bright and luminous.
The latest addition to the POND’S® Luminous Line, POND’S® Luminous Moisture(TM) Day Lotion with SPF 15 is enriched with illuminating minerals. The weightless SPF 15 formula contains UVA and UVB sun protection against skin-damaging rays. The complete Luminous Line is available at mass retailers, select drugstores and supermarkets nationwide for a suggested retail price of $4.99 – $5.79.
POND’S®, the skincare brand trusted by generations of women for beautiful skin since 1846, offers an exceptional variety of skincare products that help women look their beautiful best. First made famous for its Cold Cream more than 100 years ago, the POND’S® portfolio of classic beauty products also includes POND’S® Luminous Moisture(TM) Day Lotion with SPF 15, POND’S® Luminous Clean(TM) Cleansers and POND’S® Original Fresh Wet Cleansing Towelettes among others.
A global Unilever brand and trusted beauty brand for more than 150 years, POND’S® products are available at drug, mass merchandisers, club and supermarkets nationwide. Visit www.ponds.com or POND’S® on Facebook for more information.
About Unilever North America
Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. Our products are present in 7 out of 10 homes globally and are used by over 2 billion people on a daily basis. In the United States and Canada the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry’s, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Ragu, Simple, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemme, Vaseline, and Wish-Bone. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Our ambition is to double the size of our business, whilst reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals are more than 50 time-based targets. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/ or http://www.unilever.ca/sustainable-living/.
About Molly Sims
Molly Sims is as an actress, model and humanitarian. Sims is expanding her list of credits with her upcoming book, The Everyday Supermodel, a girl’s guide to everything fashion, fitness, diet, and lifestyle. As a celebrated fashion and style icon, Molly wants to help women look bright and luminous, on and off camera. Throughout her career, Molly has graced the pages of Mademoiselle, French and Spanish Vogue, French Cosmopolitan, British Marie Claire and Sports Illustrated and has posed for the lens of famed fashion photographers like Carter Smith and Michael Thompson. Molly’s on-screen credits include “Las Vegas,” “Yes Man” and “Fired Up.” Molly resides primarily in Los Angeles and frequently travels to New York City, her second home. In her free time, she enjoys hanging out with friends, hiking, yoga, and of course spending time with the newest addition to her family – her son, Brooks.
About POND’S® 30-Day Luminous Photo Challenge