Stockholm-Based Fashion Sock Brand Sets Up Shop in SoHo
On April 5th, Happy Socks will open the doors to its first U.S. concept store, located in Manhattan at 436 West Broadway, between Prince and Spring Streets. Launched in Stockholm in 2008, Happy Socks has grown into a global brand that is synonymous with style, joy, fun, and happiness. Via its exclusive North American licensee, United Legwear Co., LLC (ULC), Happy Socks is now available at retailers such as Bloomingdale’s, Nordstrom, Opening Ceremony, Madewell and many specialty and online shops.
To date, Happy Socks has opened concept stores and temporary pop-up shops in Stockholm, London, Tokyo, and Paris to provide a unique space for devoted fans who adore the socks’ vivid pops of color, unique patterns, and overall exciting brand experience. As an epicenter of style and retail activity, New York City was a natural location for the first U.S. Happy Socks store, according to co-founder and creative director Viktor Tell.
“To open a store in New York — one of the greatest cities in the world — has been a long-time dream for us, and United Legwear Co. has helped make that dream reality. It feels AWESOME!” said Tell. “We want to make NYC a bit happier!”
Mikael Soderlindh, Tells’s co-founder of Happy Socks, added, “We want to give New Yorkers the chance to experience all that we offer under one roof. What better place than in the heart of SoHo’s shopping district?”
As manufacture and distributor of Happy Socks in North America, ULC has helped the Swedish brand find the higher ground in the American retail landscape and grow exponentially. Isaac E. Ash, President and CEO of United Legwear Co., sees the popularity of the brand as a combination of perfect elements.
“The market has demanded a high-style sock that doesn’t cost as much as a pair of shoes,” said Ash. “Timing in the market, pricing, and of course, the fabulous designs have all been key factors in the success of Happy Socks. The retail store will offer a complete “Happy” experience that shows off the brand’s unique personality.”
In a tiny jewel-box of a space, shoppers will be presented with a modern, white space that acts as a perfect canvas for showing off the colorful socks. Seasonal collections will be showcased along with collabs, boxed gift sets and socks for kids, too.
ABOUT HAPPY SOCKS:
It started under the cloud-ridden April sky of yet another belated Swedish spring in 2008. Two friends had a vision: a vision to spread happiness by turning an everyday essential into a colourful design piece with a rigid standard of ultimate quality, craftsmanship and creativity. It’s a concept brought to perfection by the Happy Socks collective of creators.
Today Happy Socks are sold in more than 50 countries and on every continent.
ABOUT UNITED LEGWEAR
Founded in 1998 by Isaac E. Ash, United Legwear Company is a global manufacturer and distributor of socks and underwear and has established itself as one of the leading resources in the industry. From infants and toddlers to teens and adults, the company offers a full range of products that address the functional and fashion needs of consumers. United Legwear always strives to remain true to innovation, quality and integrity.
SOURCE Happy Sock