Celebrate Mom with an Unforgettable Gift from PANDORA

PANDORA JEWELRY MOMIntroducing the Limited Edition “Bear My Heart” Charm Now Available Exclusively at PANDORA Retailers

From mothers and grandmothers to sisters and wives, everyone has someone to celebrate on Mother’s Day — and the gift of PANDORA will make her day unforgettable. Gift-givers can select from a limited edition charm, promotional gift sets and a universe of hand-finished, personalized jewelry to express their enduring appreciation and love.

This month, PANDORA introduces the limited edition “Bear My Heart” charm, specially released to celebrate Mother’s Day. The sterling silver bear holding a 14k gold heart is set in a lovely pink heart-shaped jewelry box. The “Bear My Heart” charm retails for $75 and is available while supplies last.

To make Mother’s Day shopping easier this year, select authorized PANDORA retailers will also offer an exclusive in-store promotion from April 15 through May 12. The Mother’s Day gift set, a $250 value, retails for $200 and includes a sterling silver barrel clasp bracelet, the two-tone and salmon zirconia “Mom” charm, two sterling silver “Beveled” clips and a charm of her choice (up to a $35 value).

“We live in a time where no two families are alike and there is more than one kind of mother figure to celebrate,” said Angel Ilagan, Vice President, Marketing, PANDORA North America. “PANDORA offers beautiful, hand-finished pieces for every style and budget, to commemorate those special bonds and make this Mother’s Day unforgettable.”

In addition to the limited edition charm and gift set, PANDORA’s Moments collection offers hundreds of thoughtful and meaningful gift options. Select from designs that spark nostalgic childhood memories such as a sterling silver ice skate or the “Once Upon a Time” fairy tale book. Celebrate her passions and interests with the “My Garden” watering can, the sterling silver “Scottie Dog,” or the sterling silver camera charm. Special Mother’s Day pieces include the “Mother’s Heart” engraved with “mom” in eight different languages and the two-piece, sterling silver “Piece of my Heart” dangles, in blue enamel for mothers and sons or red enamel for mothers and daughters. PANDORA charm bracelets can be added to throughout the year and are available in sterling silver, two-tone, 14k gold, and trendy leather or colorful fabric options.

Those looking to treat mom like a queen this Mother’s Day will be inspired by the new sterling silver Royal Crown pendant and coordinating Royal Crown stud earrings. The PANDORA collection offers endless options to suit her personal style, including pendants, necklaces, stackable rings, watches and earrings.

Consumers in need of style inspiration can also visit the PANDORA Perfect Gift Finder , which suggests bracelet and charm options based on the relationship shared with the gift recipient. Visitors to the site can print out a list of recommendations to bring to any authorized PANDORA retailer.

For more than 30 years, PANDORA has been making its mark in the international fine jewelry industry and is world-renowned for its high-quality, hand finished designs made from genuine materials at affordable prices. The collections inspire women to embrace their individuality with romantic and feminine pieces that capture the unforgettable moments of life. The strength of the PANDORA charm bracelet is the detailed design, the high quality and the unique threaded bracelet system (U.S. Pat. No. 7,007,507). The affordable luxury collections include customizable charm bracelets, rings, earrings, necklaces and watches made from sterling silver and 14K and 18K gold. Perfect for any occasion, PANDORA jewelry is sold in over 70 countries on six continents in over 10,300 locations, including approximately 900 PANDORA branded concept stores. To view the PANDORA collection, build a personal piece online or locate a jeweler, please visit PANDORA.net.For news and updates, find us on Facebook or follow us on Twitter.

Headquartered in Copenhagen, Denmark, PANDORA employs over 6,000 people worldwide, of whom more than 4,000 are located in Gemopolis, Thailand, where the company manufactures its jewelry. PANDORA is publicly listed on the NASDAQ OMX Copenhagen stock exchange in Denmark. In 2012, PANDORA’s total revenue was DKK 6.7 billion (approximately EUR 893 million). For more information about PANDORA, please visitwww.pandoragroup.com.




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