PANDORA Introduces Dazzling Openwork Pave and Sparkling Stone Charms

PANDORA adds to its collection of luxurious yet affordable jewelry this spring with the launch of new pave and openwork sparkling stone charms debuting in an assortment of colors.

Crafted in sterling silver, the dazzling pave openwork charms are hand-set with 48 pink, clear or black cubic zirconia stones that form a delicate stripe pattern around the charm. The three new openwork sparkling stone charms have more of an abstract look, with 12 bezel-set pink, clear or purple stones. Both of the new openwork designs and color palettes reflect light and add dimension when styled alongside other PANDORA pieces or worn on their own.

“We continue to expand our stone and pave charm offerings, which help add the perfect touch of color, shimmer and depth to any woman’s PANDORA bracelet, necklace or earrings,” said Angel Ilagan, Vice President, Marketing, PANDORA North America.

Mix and match the new openwork pave and sparkling stone charms on a traditional sterling silver clasp bracelet for some added glam. To add color and dimension, style the new openwork charms on an oxidized clasp bracelet, color cord or braided leather bracelet. Or take the openwork charms from the wrist and style them on the new earring barrel or leather lariat necklace.

The suggested retail price for the sterling silver pave openwork charm is $55, while the openwork sparkling stone charm has a suggested retail price of $60. To view the entire PANDORA collection or locate an authorized PANDORA retailer, visit

For more than 30 years, PANDORA has been making its mark in the international fine jewelry industry and is world-renowned for its high-quality, hand finished designs made from genuine materials at affordable prices. The collections inspire women to embrace their individuality with romantic and feminine pieces that capture the unforgettable moments of life. The strength of the PANDORA charm bracelet is the detailed design, the high quality and the unique threaded bracelet system (U.S. Pat. No. 7,007,507). The affordable luxury collections include customizable charm bracelets, rings, earrings, necklaces and watches made from sterling silver and 14K and 18K gold. Perfect for any occasion, PANDORA jewelry is sold in over 70 countries on six continents in over 10,200 locations, including approximately 900 PANDORA branded concept stores. To view the PANDORA collection, build a personal piece online or locate a jeweler, please visit For news and updates, find us on Facebook or follow us on Twitter.

Headquartered in Copenhagen, Denmark, PANDORA employs over 6,200 people worldwide, of whom more than 4,200 are located in Gemopolis, Thailand, where the company manufactures its jewelry. PANDORA is publicly listed on the NASDAQ OMX Copenhagen stock exchange in Denmark. In 2012, PANDORA’s total revenue was DKK 6.7 billion (approximately EUR 900 million). For more information about PANDORA, please


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