Paws Incorporated today announced a strategic partnership with the prepaid debit card provider CARD.com to bring the Garfield prepaid debit card to U.S. market. Users can sign up for the Garfield prepaid card online at https://www.card.com/gallery?tag=garfield&afid=152Dedicated to creating a fair, fashionable and fun online alternative to traditional banks, CARD.com prepaid debit cards can be used everywhere Visa or MasterCard is accepted. The growing trend in prepaid cards is increasingly embraced by leading financial institutions like Chase and American Express, and even retailers like WalMart, 7-Eleven and Walgreens. These are not gift cards, but rather bank-issued, fraud protected, FDIC insured debit cards with a user-friendly online banking experience. CARD.com Prepaid Cards include 55,000 fee-free ATMs, free direct deposit, free check deposit via the company’s mobile app.
Garfield Creator Jim Davis described the new offering as “a better and more fun alternative to branch banks, since CARD.com offers our fans free ATMs and great iPhone and mobile apps. I work with CARD.com because they offer fair and FUN banking. And we all know that Garfield prefers anything that’s simple and easy.”
“This partnership gives fans of everyone’s favorite fat cat an entirely new way to engage with and represent Garfield every time they use their card. Our aim is to bring an easy-to-use and affordable banking experience that reflects the passions of consumers,” said CEO and cofounder of CARD.com, Ben Katz.
The Garfield prepaid card can be used everywhere Visa is accepted, it’s 100% FDIC insured and offers a fully-featured online banking experience, just like traditional branch banking–but without overdraft or late fees.
GARFIELD was born on the comics pages on June 19, 1978. The mastermind of cartoonist Jim Davis, GARFIELD is a humorous strip centered on the lives of a quick-witted orange cat who loves lasagna, coffee, and his remote control; Jon Arbuckle, his owner; and Odie, a sweet but dumb dog. GARFIELD was introduced to the world in just 41 newspapers and is now the most widely syndicated comic strip ever, appearing in 2100 newspapers. The strip, distributed by Universal Press, is read by over 220 million people each day and is translated into 42 languages.
The success of the comic strip spawned a licensing program and several popular animated TV shows: Garfield and Friends, appeared on CBS-TV from 1988 to 1995, and in 2009, The Garfield Show debuted on Cartoon Network USA and now airs in 135 countries. Additionally, two feature films starring Garfield, with Bill Murray doing voice-over, made their way into theaters in 2004 and 2006, and Davis recently penned three original direct-to-video features.
Garfield entertains his fans on a popular web site, garfield.com, and engages kids in interesting and pedagogically sound activities to promote literacy at professorgarfield.org. English, Science and Life Skills are among the topics Garfield and his pals address at learninglab.org, a public service of the Virginia Department of Education.
Garfield has long been considered a “classic” or “evergreen” property because he has not only endured, but continues to be fresh and funny after 35 years in the limelight.
About Paws, Inc.
Cartoonist Jim Davis’ company, Paws, Inc., located near Albany, Indiana, was founded in 1981 to handle the creative end of the Garfield licensing business. Today, Paws is the sole owner of all copyrights and trademarks for the Garfield property, and controls not only the creative angle of the fat cat’s flourishing empire, but also the licensing, marketing, and brand management of Garfield and the Garfield characters.
CARD.com is on a mission to make prepaid cards simple and fun. We’re revamping personal finance with the aim of creating financial products that speak to the passions of consumers while providing a banking alternative that fits seamlessly into today’s mobile lifestyles. CARD Corporation’s Board of Advisors include QED Investors’ Nigel Morris (co-founder of Capital One), Sandy Grushow (past Chairman of Fox Television), and Raja Doddala (New Business Ventures at 7-Eleven).