Yoplait® Greek delivers what people have been searching for in Greek yogurt….. Great Taste


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YOPLAIT NEW YOPLAIT(R) GREEKNew Yoplait® Greek Answers the Call for a Delicious Cup of Greek Yogurt

Yoplait® has answered the call for a Greek yogurt that delights on all levels and goes beyond the typical Greek yogurt experience.  The brand with a legacy of excellent taste and flavor variety introduces its new deliciously blended, Yoplait® Greek yogurt.

While a growing number of yogurt eaters have gone Greek – with Greek yogurt currently representing 43 percent of the overall U.S. yogurt category(+) – Yoplait found that people are primarily choosing the snack for its thick texture and health benefits.  But as palettes continue to evolve, consumers are looking for more from their snack experience.

“After talking with thousands of people, what we consistently heard was that while people enjoy the thickness and protein from other Greek yogurts, they were still searching for a great taste experience,” said Liza Dopp, Yoplait Greek marketing manager.

To satisfy people’s call for a great-tasting Greek yogurt, Yoplait developed this brand new offering that delivers impeccable taste. Yoplait Greek delivers great taste using a strained, special blend of slow-fermenting cultures with real fruit pieces blended in. The deliciously creamy Yoplait Greek gives Greek yogurt lovers an exquisite blended taste experience, in addition to the thickness and protein they have come to expect from Greek yogurt.

“Taste wasn’t the only thing we heard from people.  It was clear that fruit mix-ins and fruit-on-the-bottom weren’t the ideal way for people to eat Greek yogurt,” added Dopp. “We also observed people stirring their cups before eating, so it became clear that a blended product was what they wanted.”

The new blended Yoplait Greek builds on the success of Yoplait® Greek 100, a strained, 100-calorie Greek yogurt offering introduced last year to fill the need for a lower-calorie flavored Greek yogurt in the dairy aisle.  As Yoplait® Greek 100 rose in popularity; the brand took a closer look at what else people were looking for from current Greek yogurt offerings.

New blended Yoplait Greek is available in six unique flavors including Blueberry, Strawberry-Raspberry, Tangerine, Coconut, Pineapple, and Vanilla.  Each cup is made with simple ingredients – using natural colors, flavors and sweeteners – and real pieces of fruit.  In addition, each 5.3 oz. serving delivers 100 percent more protein than regular yogurt*, contains 150 calories or less per serving – and 0 percent fat.

In August of this year, yogurt lovers can also enjoy the newest flavor of Yoplait Greek 100, Strawberry-Banana, as well as Vanilla in convenient multipacks. Yoplait Greek 100 – the only Greek yogurt endorsed by Weight Watchers® – is available in 5.3 oz. single serve cups with a PointsPlus® value of 2 per serving.**

Yoplait Greek will be available nationwide in August 2013, with a suggested retail price of $1.29 per 5.3 oz. cup.

(+ )According to NASDAQ.com (http://www.nasdaq.com/article/general-mills-overhauling-yoplait-greek-removing-filler-20130626-00807)

*Yoplait Greek contains 11g of protein per 5.3 oz. versus regular non-Greek yogurt, which contains 5g of protein per 5.3 oz.

**WEIGHT WATCHERS for services and PointsPlus are the registered trademarks of Weight Watchers International, Inc., and are used with permission by General Mills.

About General Mills
General Mills is one of the world’s leading food companies, operating in more than 100 countries around the world. Its brands include Cheerios, Fiber One, Haagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Wanchai Ferry, Yoki, and more. Headquartered in Minneapolis, Minn., USA, General Mills had fiscal 2013 worldwide sales of US $17.8 billion. Visit www.generalmills.com.

SOURCE  Yoplait

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