REPORT TO THE COMMUNITY
Orlando, FL – The Orlando Solar Bears, proud affiliates of the NHL’s Minnesota Wild and Toronto Maple Leafs organizations, are pleased to present their Economic Impact Study and Report to the Community from their first season.
“The Solar Bears first year out of hibernation has been a wild success on and off the ice. Their commitments to local non-profits are making a difference in the lives of children and families across Central Florida,” said City of Orlando Mayor Buddy Dyer. “I look forward to building on the strong community partnership with the Solar Bears in the years ahead.”
The Solar Bears commissioned Conventions, Sports & Leisure International (“CSL”), to perform an economic impact report. CSL has recently provided impact analyses for the Amway Center and other Orlando construction projects.
The Solar Bears experienced a very successful inaugural 2012-13 season, drawing over 240,000 fans to the Amway Center in downtown Orlando and participating in many community and charitable activities. In terms of economic and fiscal impacts, the Solar Bears accounted for $14.3 million in new direct, indirect, and induced spending in the City of Orlando (based on gross spending of approximately $24 million). The total includes 152 new full-time equivalent jobs that generated $6.7 million in new personal earnings.
The City of Orlando also benefitted directly in the amount of approximately $2.5 million in new direct revenues from the Solar Bears in the form of direct payments for rent, facility fees, ticket fees, and event day labor. Solar Bears games generated revenues related to concessions and parking. The Solar Bears impacts are an integral part of the nearly $300 million in total annual spending associated with the event activity at the Amway Center.
Over the three-year term of the initial lease, it is estimated that the Solar Bears will generate $44.2 million in new cumulative spending in the City of Orlando and support 152 new full-time equivalent jobs that generate $20.7 million in cumulative new earnings. The City of Orlando will receive an estimated $7.6 million during the initial lease.
In addition, through donations made by ownership, fans and with the assistance of Levy Restaurants, the Solar Bears collectively raised and donated more than $300,000 to the Central Florida Community. The donations were made to over 200 local charities, schools and churches. Solar Bears players and their mascot, dance team and staff made over 100 appearances in the community throughout the year.
The Solar Bears ownership and management team currently sits on a number of local Boards including the Community Food & Outreach Center, the Boys & Girls Clubs of Central Florida, the Nap Ford Community School Foundation, Boy Scouts of America, the American Cancer Society, Junior Achievement and the American Heart Association. Recently they have accepted a role to partner with Orlando Mayor Buddy Dyer, and Orange County Mayor Teresa Jacobs working with the Central Florida Commission on Homelessness.
The Orlando Solar Bears, the ECHL affiliate of the NHL’s Minnesota Wild and Toronto Maple Leafs and AHL’s Iowa Wild and Toronto Marlies, play all of their home games at the 2012 Street and Smith’s Sports Business Journal Sports Facility of the Year, the Amway Center.
Don’t get shut-out when we sell out! Take advantage of the Orlando Solar Bears season ticket pre-sale offer by placing a $50 deposit per ticket now to receive seat selection priority for the 2013-14 season. Call the Solar Bears at 407-951-8200 or visitwww.OrlandoSolarBearsHockey.com.
Group tickets are a great way to entertain employees, co-workers, clients, friends and family. For more information on discounted group tickets and a list of group benefits, call 407-951-8200 or visit www.orlandosolarbearshockey.com/groups.
Officially licensed Orlando Solar Bears replica team jerseys, apparel, and headwear can be purchased online at: http://shop.orlandosolarbearshockey.com/
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