Orlando, FL – The Orlando Magic have formed partnership deals with best-in-class national and local corporations that span a wide-variety of categories, including telecommunications, insurance, automobile, electronics, athletic apparel/footwear, hotel and resorts, office products/equipment and pizza/quick service restaurant, Chief Executive Officer Alex Martins announced today.

Among the new partners to the Orlando Magic this season are DEX Imaging, SOUL Electronics, Quill, CenturyLink, Fields Auto Group, GovX, ABC Fine Wine & Spirits, SAS and Marriott Vacation Club, the presenting partner of the Magic’s 25thSilver Season.

In addition, FOX Sports Florida, Anheuser-Busch, Papa John’s, Florida Blue, the Department of Nutrition, adidas, Walgreens, Talk of the Town Restaurant Group and Kia have renewed their multi-year partnerships with the Magic.

“In joining with us as partners, several of the nation’s most respected corporations are communicating their commitment to the Magic, now and for the future,” said Martins. “We believe these partnership deals will be mutually beneficial and will provide the opportunity for our partners to deliver a direct, positive message to our fan-base and beyond, as well as continue to grow their brands and overall business.”

Anheuser-Busch extended their partnership with the Magic and remains one of four partners that have been with the team since its inception 25 years ago. Anheuser-Busch will continue to receive naming rights to the Budweiser Baseline Bar, an area located on the south end of the building that is open to all fans and provides an excellent view of the event floor. The partnership also includes signage throughout the Amway Center, marketing rights to the Orlando Magic marks throughout Central Florida and a program designed to encourage adult fans to drink responsibly and use a designated driver when attending games

Papa John’s Pizza will continue their long-term partnership with the Orlando Magic.  As part of the renewed agreement, Papa John’s will continue to have a strong vending presence within Amway Center with branded stands on both the Terrace and Promenade levels. They will also have increased vending opportunities including mobile carts and a new purchase location on Chase Club.  Papa John’s will continue the MAGIC WIN promotion in which they reward Central Florida Magic fans each time the team wins with 50 percent off their entire order the next day. Fans simply have to enter the promo code “MAGICWIN” the next day at papajohns.com to redeem.

Kia has also renewed its relationship as the Official Vehicle of the Orlando Magic and also will maintain the Kia Terrace, which is located in the northwest corner of the Amway Center and features a prominent vehicle display. Fans who receive tickets to the Kia Terrace through various in-market promotions can view the action while sitting around the Kia Cadenza, the Official Vehicle of the Orlando Magic. In addition to the Kia Terrace, the partnership highlights include in-arena signage, in-market promotions and a second vehicle display in the arena.

Chase, Florida Hospital, GEICO, Harris Corporation, PepsiCo, Southwest Airlines and Walt Disney World also return for another year as the ‘Champions of the Community’ partners for the Orlando Magic and the Amway Center. ‘Champions of the Community’ partners represent an elite tier of brands committed to Central Florida and the Parramore community. The fully-integrated relationship includes community programming, unparalleled team and facility access, brand recognition visibility and category exclusivity.


Orlando’s NBA franchise since 1989, the Magic’s mission is to be world champions on and off the court, delivering legendary moments every step of the way. The Magic, celebrating its 25th Anniversary Silver Season, has seen great success in a relatively short history, winning five division championships (1995, 1996, 2008, 2009, 2010) with seven 50-plus win seasons and capturing the Eastern Conference title in 1995 and 2009. Off the court, on an annual basis, the Orlando Magic gives more than $2 million to the local community by way of sponsorships of events, donated tickets, autographed merchandise, scholarships and grants. Orlando Magic community relations programs impact an estimated 75,000 kids each year, while a Magic staff-wide initiative provides more than 6,000 volunteer hours annually. In addition, over the last 23 years more than $18 million has been distributed to local nonprofit community organizations via the Orlando Magic Youth Fund (OMYF-MFF), a McCormick Foundation Fund since 1994, which serves at-risk youth. Ticket highlights for the Magic’s 2013-14 Silver Season in the Amway Center, honored with TheStadiumBusiness Awards’ 2013 Customer Experience Award and named SportsBusiness Journal’s 2012 Sports Facility of the Year, include: 2,500 seats priced $20 or less, 8,000 seats priced $40 or less and 9,000 seats priced $50 or under. For ticket information log on to www.orlandomagic.comor call 407-89-MAGIC.





Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s