Always at the forefront of innovation and style, Edward Beiner Purveyor of Fine Eyewear is pleased to announce the launch of Ottica Su Misura by Edward Beiner, a unique new approach to eyewear shopping that will allow customers to custom design their frames. Through this completely new retail concept, Edward Beiner will be offering clients the ability to create individualized eyewear handmade by skilled artisans.


Beginning January of 2014, Edward Beiner customers, with the help of a design consultant, will be able to choose from an array of shapes, color, materials to create their very own eyewear design to reflect their personal style. The designs will then be sent to an atelier manufacturer in Italy who will produce the one-of-a kind piece. Customers will also have the opportunity to choose to add any decorative monogram or application to their eyewear. The entire process will take anywhere from 4 to 6 weeks and will cost approximately $800.00 for the frames.

“Ottica Su Misura by Edward Beiner” is where quality, service, exclusivity and customization come together to create a one of a kind luxury experience.  Inspired by the craftsmanship of true artisans, this new initiative is a full service optical which combines our current standards and ideology with the spirit of “old world” craftsmanship.

This new enterprise is the result of an exclusive partnership between an Atellier manufacturer of eyewear from Italy and Edward Beiner. No other eyewear company offers this form of customization to its clients. It will launch in Florida and will eventually be made available in other major US cities.

“We are thrilled with all the different design possibilities,” said Edward Beiner, Founder and Designer for Edward Beiner, Purveyor of Fine Eyewear. “Our customers are always DSC_0565looking for new ways to make their eyewear personal and unique.  This is the perfect solution.”

Edward Beiner already offers an exceptional selection of luxurious collections including the best from Edward Beiner, ICBerlin, Oliver Peoples, Chanel, Mykita, Cartier, Italia Independent and more. Edward Beiner is a “curator” of beautiful eyewear frames, carefully sourcing from around the world the very latest in design, fashion and function.

With clients that include LeBron James, Dwayne Wade, Ricardo Arjona, Heidi Klum, Alicia Keys and Jason Derulo, the Edward Beiner Purveyor of Fine Eyewear boutiques can be found in Aventura, Boca Raton, Coconut Grove, Coral Gables, Brickell, Naples, Orlando, Palm Beach Gardens, South Miami and Worth Avenue.

Today, Edward Beiner’s visionary commitment to creativity and excellence will ensure that Edward Beiner remains at the forefront of the eyewear market.

For more information on the Edward Beiner Collection and the Edward Beiner Purveyor of Fine Eyewear Boutiques, please contact any of our locations or visit our website

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