Leading Jewelry Buyer CIRCA Acquires Portero


CIRCACIRCA expands its services with the acquisition of premier online shopping destination for pre-owned luxury accessories
CIRCA, the leading international buyer of pre-owned jewelry, diamonds and watches today announced the acquisition of Portero, the premier online shopping destination for pre-owned, authenticated luxury accessories. This acquisition adds a strategic selling platform to complement CIRCA’s existing buying services and addresses an overwhelming demand from CIRCA’s loyal clients to purchase pre-owned jewelry, watches and handbags in a trusted environment.

“There is a critical need for expertise and authenticity on the buy and sell side of pre-owned luxury,” said CIRCA’s Chief Operating Officer and Chief Financial Officer, Jayne Conway. “This partnership pairs the knowledge of CIRCA and Portero’s experts, offering luxury consumers a superior buying and selling experience that guarantees authenticity and integrity with every transaction,” continued Conway.

CIRCAPortero is a natural addition for CIRCA. Both brands are committed to premium client service and offer unparalleled access and expertise in the pre-owned luxury goods market. Founded in 2001 and headquartered in New York City, CIRCA has 14 locations worldwide, including nine offices in North America. Founded in 2004, Portero will relocate its offices to CIRCA’s headquarters. Portero’s large and growing customer base combined with CIRCA’s loyal clientele will contribute to the brands’ growth plans and position as industry leaders.

Both brands will re-launch their websites in the Spring of 2014 offering increased content and cross promotional shopping experiences, including curated specialty boutiques on Portero.com. These exclusive online events will launch in April 2014, with a Mother’s Day Boutique featuring vintage Hermes handbags and estate jewelry, followed by a Bridal Boutique featuring vintage engagement rings that will debut in May 2014.

Together, CIRCA and Portero will also introduce special offers and benefits exclusive to their shared clientele.  Activations will include sneak previews of new merchandise, access to exclusive Portero sales, and a dedicated “Find It For Me” concierge that will assist clients in finding coveted luxury items

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s