U.S. expands area at ABAV Expo 2014


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Currently, Brazil is the country that ranks third in tourist spending in the United States.

This promising scenario has encouraged the United States to more frequently participate in the ABAV – International Tourism Expo, recognized as the major international business show of the industry in the Americas.

“In 2013, Brand USA occupied an area of 440 sq.m.. The entity has already confirmed an area of 600 sq.m. for this year?s edition, an increase of 40%,” Antonio Azevedo, CEO, ABAV, said.

Event also sees Morocco debut as destination; South Africa return as exhibitor

Promoting U.S. tourist attractions has become increasingly important in South America, especially in Brazil, country that currently ranks third in tourist spending in the United States. 

This promising scenario has encouraged the United States to more frequently participate in the ABAV – International Tourism Expo, recognized as the major international business show of the industry in the Americas and the ideal stage for the United States to consolidate its position in the Brazilian market. 

The Brazilian Association of Travel Agencies (ABAV), entity that promotes the event, expects U.S. states to expand the area occupied in this year’s show. “In 2013, Brand USA, which promotes U.S. tourism, occupied an area of 440 sq.m.. The entity has already confirmed an area of 600 sq.m. for this year’s edition, an increase of 40%,” Antonio Azevedo, CEO, ABAV, said. 

Last year, U.S. destinations like Orlando, FL, Las Vegas, and New York were among the exhibitors, as well as hotel chain Best Western. “We are expecting an increase of 20% in new exhibitor destinations, both domestic and international,” Azevedo said. 

The increasing interest in Mexico’s tourist attractions—260,000 Brazilians traveled to Mexico last year—has also encouraged the country to use the same significant area of 250 sq.m. occupied in 2013. 

New exhibitors 

The 42nd ABAV – International Tourism Expo, to be held from September 24 to 28 in São Paulo, Brazil, will also see Morocco debut in the event, and destinations like South Africa return to the show. According to ABAV’s CEO Antonio Azevedo, the association has also been in “advanced talks” with Asian countries, aiming to increment the number of foreign exhibitors and achieve the mark of 65 participant countries.

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