In 2013, more than 900,000 customers visited Chick-fil-A restaurants dressed as cows for Cow Appreciation Day.
“Every year we are amazed at the number of new customers who participate in Cow Appreciation Day, as well as the customers who make it an annual tradition with their families,”said Steve Robinson, chief marketing officer for Chick-fil-A, Inc. He added, “Reaching the one million customer mark will be a huge testament to the fun our guests have with the Cow marketing campaign, as well as their love for our food. This is the one day a year when it’s OK to dress ‘udderly’ ridiculous and get rewarded for it. We look forward to seeing all of the innovative costumes — they just get better and better each year.”
Chick-fil-A has a website — CowAppreciationDay. com — dedicated to the event. The site offers in-depth details on the celebration, cow costume ideas, as well as downloadable cow spots, masks and other bovine- themed accessories customers can use to create costumes.
Cow costume participants can also share their Cow Appreciation Day story and pictures in a photo gallery on the site. Fans can tweet pictures of their costumes using the hashtag #CowAppreciationDay.
The additional excitement around Cow Appreciation Day each year offers further proof that the passion for Chick-fil-A’s beloved bovines is stronger than ever. Since they first appeared on a billboard in 1995, the “Eat Mor Chikin” Cows have reached millions on television, radio, the internet and the occasional water tower. They are the focal point of Chick-fil-A’s in-store point-of-purchase materials, promotions, radio and TV advertising, and clothing and merchandise sales.
About Chick-fil-A, Inc.
Atlanta-based Chick-fil-A, Inc. is a family owned and privately held restaurant company dedicated to serving the communities in which its restaurants operate. Known for its original chicken sandwich, Chick-fil-A serves nutritious, freshly prepared food in more than 1,800 restaurants in 39 states and Washington, D.C
Founded by S. Truett Cathy in 1967, Chick-fil-A produced sales of $5 billion in 2013. Chick-fil-A was recognized in 2013 as one of America’s “Most Inspiring Companies” by Forbes Magazine and “Best Places to Work” by Glassdoor™, among other honors. More information on Chick- fil-A is available on the chain’s website, located at http://www.chick-fil-a.com.