Teen YouTube Sensation Partners with Retailer to Design Fragrance
Aeropostale Inc., a specialty retailer of casual apparel for young women and men, is announcing a new beauty partnership with social media starlet Bethany Mota to launch her first-ever signature fragrance. The Bethany Mota fragrance officially hits stores today, and will be available exclusively at all of Aeropostale’s 850 retail locations nationwide and on Aeropostale.com.
Mota created her YouTube channel Macbarbie07 in 2009, which now boasts more than six million subscribers, and first partnered with Aeropostale in 2013 to design a clothing collection.
“Designing my fashion line with Aero has been such a dream, and since my viewers and I are on this journey together, I wanted us to have a fragrance that’s fresh and new just in time for back to school,” says Mota. “I was involved in every aspect of bringing this to life, from choosing the perfect scent to designing the bottle, which adds that extra personalized touch that will leave a lasting impression.”
“We are thrilled to continue and expand our partnership with Bethany,” says Emilia Fabricant, Executive Vice President at Aeropostale. “Bethany Mota is authentic and our core customers closely identify with her. She is a wonderful role model, has been an Aeropostale customer herself for years, and is a truly natural fit for the brand.”
Passionately developed by perfumer Beth Pritchard (Sunrise Beauty), The Bethany Mota fragrance blends top notes of bergamot, red berry melange and white peach; a heart of cotton candy, praline and strawberry flower, and a drydown of vanilla sugar, crystallized musk and creamy wood. Aeropostale characterizes the fragrance as a floral fruity gourmand.
The artfully crafted heart-shaped bottle is dusted with gold and topped with a cap printed with a tribal pattern, three gold charms that can be added to a necklace, and a black bow, which is one of Bethany’s favorite hair accessories. The bottle is lovingly etched in black ink with “xoxo Beth.”
To launch the scent, Mota was on hand today starting at 4:00PM EST at Aeropostale’s flagship store in New York City’s Times Square for the retailer’s back-to-school event. Aeropostale is hosting a corresponding Golden Ticket promotion; the retailer will stock 90,000 fragrance cartons with golden scratch-off tickets, and five of those recipients will win a trip to New York City to meet with Bethany Mota. The remaining recipients will receive an Aeropostale discount.
The Bethany Mota Eau de Parfum retails for $25 (1.7oz) and its shimmer perfume roller ball is priced at $12. For more information, visit Aeropostale.com.
SOURCE Aeropostale, Inc.