The Mercedes-Benz Evolution Tour will make its final stop in New Orleans on Nov. 23 with a concert benefiting Mercedes-Benz USA (MBUSA) philanthropic partner Laureus Sport for Good Foundation USA (Laureus USA), a charitable organization that supports projects across the U.S. to improve the lives of youth through the power of sport.
The special concert will be held at Champions Square, an outdoor festival venue adjacent to the Mercedes-Benz Superdome, and will feature performances by Phantogram, Young the Giant, Mayer Hawthorne and DJ Hish. Unlike previous Evolution Tour stops, tickets to this event are available exclusively through Ticketmaster starting at $39, with MBUSA donating 100% of the face value of all tickets sold to Laureus USA.
MBUSA’s ties to New Orleans go back nearly a decade to its financial and manpower commitment to the rebuilding of the community after the ravages of Hurricane Katrina in 2005. Since that time, the company has steered meetings, commercial filming and philanthropic support to New Orleans. The Nov. 23 concert will augment Laureus USA’s support of the community which, through the support of 56 coaches in afterschool programs currently reaches more than 5,000 kids.
“This will be the ribbon we tie around our popular Evolution Tour by giving the stage to our charitable partner, Laureus USA, for all they do to help kids succeed through the positive influence of sports,” said Stephen Cannon, president and CEO of MBUSA. “With the tremendous impact Laureus has had in New Orleans, we’re proud to see the proceeds from this final performance of our tour go directly toward increasing their support of the community.”
The Evolution Tour was established to launch the all-new 2015 Mercedes-Benz GLA, the premium compact SUV poised to captivate the next generation of buyers. A perfect complement to the CLA four-door coupe on which it’s based, the GLA features progressive styling, efficient powertrains and a full complement of safety features – all catering to a highly adventurous lifestyle. The SUV will once again make an appearance on tour through interactive displays and on-site activations at the charitable concert.
The Evolution Tour debuted in New York in July and has made stops in Atlanta, Miami, Dallas, Chicago and Washington, D.C. The tour will continue to San Francisco on Oct. 29 with a performance by Mayer Hawthorne and Los Angeles on Nov. 6 with performances by Alabama Shakes and Young The Giant. Tickets to these concerts are available exclusively through local market test drives and a fully integrated social media campaign at mbevolutiontour.com.