New Business Initiative Focused on Building Orlando City’s Global Brand
Orlando City Soccer Club today announced the arrival of two key team members off the field as part of an exciting new initiative. Fred Pollastri and Diogo Kotscho have been named Senior Vice President and Director of Business Development, respectively. Together these executives will lead Orlando City’s New Business Initiative, focused on growing the Lions’ brand around the world.
“We continue to bolster the talent pool here at Orlando City with an eye toward achieving some very ambitious goals,” said Club President and Founder Phil Rawlins. “They will be responsible for a very important initiative of strengthening our brand across the globe, and capitalizing on all the opportunities available.”
With more than 15 years of experience in sports marketing, Pollastri, 39, is a law graduated from PUC-Rio. He specializes in creating strategic plans for companies and brands that wish to leverage professional sports to best position themselves in the marketplace, strengthen customer relations and drive sales. Pollastri was formerly with the Legal Department of Flamengo, and served as a managing partner of the sports marketing agency of the Brazilian National Football team. He worked actively in three FIFA World Cups, three Confederations Cups, three Copa America tournaments and the London Olympic Games.
Most recently as a partner and Vice President of Octagon Brazil, Pollastri was responsible for finance and administration, and new business development. During his tenure, the agency’s gross income increased 900 percent and net profit jumped 500 percent, establishing Octagon as the market leader in Brazil.
A former journalist, Kotscho, 38, worked in major public relations agencies in Brazil overseeing communications and sponsorship of athletes like Roberto Carlos, Cafú, Paulo Henrique Ganso, and Kaká. A specialist in management of high-level athletes, development of corporate communication projects in sports and new marketing products and business, Kotscho has worked four FIFA World Cups, four Confederations Cups, two Copa America, and two Formula One seasons. Most recently, he managed communications at Octagon Sports Marketing in Latin America for the last four years.
The 2015 Major League Soccer season kicks off at the Orlando Citrus Bowl as the Lions host New York City FC on March 8, 2015 at 5:00 p.m. To purchase Season Tickets, visit www.OrlandoCitySC.com or call 855-ORL-CITY. Also, follow the latest Orlando City news and updates via Facebook, Twitter, Instagram and YouTube.