The Heart Foundation And ESCADA Announce “Loving is Giving” Partnership


Actress Jennie Garth, The Heart Foundation and Renowned Cardiologist Dr. P.K. Shah Spearhead National Campaign

The Heart Foundation ESCADAIn support of February Heart Health Month, ESCADA, one of the world’s leading luxury womenswear brands, is partnering with The Heart Foundation nationally by presenting “Loving is Giving,” two days of shopping for a cause. Shop at any ESCADA U.S. boutique on Friday, February 13(th) and Valentine’s DaySaturday, February 14(th), and a percentage of sales will be donated to The Heart Foundation to support their mission of awareness, early detection, prevention and treatment of heart disease.

Actress Jennie Garth, best-known for her starring role as Kelly Taylor for 10 seasons on “Beverly Hills 90210” and more recently on the HGTV series, “The Jennie Garth Project” has teamed with world-renowned cardiologist Dr. P.K. Shah,  Director of the Atherosclerosis Prevention and Treatment Center and the Oppenheimer Atherosclerosis Research Center at the Cedars Sinai Heart Institute, in spearheading the “Loving is Giving” project.  A former ambassador for the American Heart Association, Garth revealed her first-hand experience dealing with her late father’s heart disease and subsequently, the discovery that she, too, had a condition known as ‘leaky heart valve.’  A patient of Dr. Shah’s, she has joined him in becoming a passionate advocate for healthy living and annual check-ups.  Through ESCADA’s “Loving Is Giving” program, the two are seizing the opportunity to focus attention and build awareness about heart disease through education, advocacy and making smart lifestyle choices.

About The Heart Foundation

The Heart Foundation’s mission is to save lives by educating the public about heart disease, promoting early detection and supporting the research of world-renowned cardiologist Dr. P.K. Shah in the quest to find more effective ways to prevent and treat the #1 cause of death in the U.S.  Born out of the tragic death of Steven S. Cohen, an incredible husband, father, son, brother and friend who died at 35 years old, playing a game of basketball, The Heart Foundation is dedicated to finding answers and preventing other families from suffering the tragic loss of loved ones to heart disease.

About Heart Disease and Promoting Heart Health:
http://www.theheartfoundation.org
http://www.cdc.gov/features/heartmonth/