Level 99 names supermodel and philanthropist Petra Nemcova as its brand ambassador and face of their upcoming Fall eco-collection, featuring Forever Black and Forever White jeans. The campaign will highlight the environmental benefits of the Level 99 ‘Forever’ micro collections; ground-breaking denim products that take sustainability to next level.
“The first time I met Petra she left such a good impression- the heartfelt compassion that she brings to the table through her Happy Hearts Foundation and her conviction to the lives of children after natural disaster really resonated with our brands objectives. Coupled with her great sense of style and warm approachability, Petra was a natural choice to be an ambassador for our Forever collections,”said Dominic Poon, CEO, Level 99.
The Forever White and Forever Black collections feature on-trend designs made using innovative manufacturing techniques that use fewer resources while generating groundbreaking results like black denim that doesn’t fade and white denim that won’t discolor from washing or exposure to the environment. In an effort to push their commitment to environmental awareness even further, Level 99 is off-setting all of the carbon generated from both collections, for the entire lifespan of the product.
“I am so excited to be working with Level 99 jeans and support their amazing efforts to produce products with incredible green innovations that are helping to restore the environment. The designs are so chic, and Level 99 jeans are conveying such an important message to their consumers, that they can make smart, environmentally sound choices with power, whilst maintaining a luxurious look and feel,” said Petra Nemcova, Supermodel & Philanthropist.
Petra is wearing the Tanya High Rise Skinny in Coated Forever Black, available 9/30.