New Aspartame-Free Diet Pepsi Hits Shelves TodayAs heat indexes spike across the country, Pepsi unveils a new refreshing option for cola fans to enjoy during the hot summer months – aspartame-free Diet Pepsi. Starting today, consumers can begin to purchase aspartame-free Diet Pepsi with the refreshingly crisp, great taste fans have come to expect from Pepsi.
“Diet cola drinkers in the U.S. told us they wanted aspartame-free Diet Pepsi and we’re delivering,” said Seth Kaufman, SVP Pepsi and Flavors Portfolio, PepsiCo North America Beverages. “We recognize consumer demand is evolving and we’re confident cola-lovers will enjoy the crisp, light taste of this new product.”
Beginning today, Diet Pepsi, Caffeine Free Diet Pepsi and Wild Cherry Diet Pepsi will be sweetened with a blend of sucralose instead of aspartame and will be available at retailers throughout the U.S. An integrated marketing effort kicks off today to encourage consumers to taste the diet cola through sampling, advertising, coupons, retail promotions and social media activations. For more information, visit http://www.pepsi.com.