The Orlando Magic were recently awarded a 2016 IQ Technology Award for Outstanding Innovation in the medium company category by the Orlando Business Journal (OBJ) for the team’s newly launched mobile application. The Magic were one of eight companies recognized for Outstanding Innovation by the OBJ at a March 4 awards ceremony at the Hyatt Regency Orlando. The eight categories for companies included outstanding innovation in a small company, medium company, large company, education firm, nonprofit, government-related entity, health-related firm, tourism-related firm.
The Magic launched a brand new version of the team’s mobile application in October, implementing the VenueNext technology platform at the award-winning Amway Center. The Magic were the first NBA team to adopt this cutting-edge mobile app. This technology provides an enhanced fan experience, essentially creating a personal “remote control” for the patron. The Magic’s app seamlessly folds services all into one location providing a more customized fan experience. The services found on the app include mobile tickets and access systems for parking and events; wayfinding; enhanced, more flexible loyalty services; and the ability to order food, drinks and merchandise for select in-seat delivery or express pick up.
The OBJ’s inaugural IQ Technology Awards were created to recognize top local tech leaders, honoring individuals as well as companies that use technology to innovate.
The Magic and Amway Center continue to be at the forefront of innovation. In December of 2014, the Magic became the first NBA team to offer Apple Pay, the revolutionary, new mobile payment technology. The Magic also launched iBeacons technology, installed throughout Amway Center to provide fans the ability to receive instant communication and updates the moment they enter the arena; and the re-launch of OrlandoMagic.com for a more responsive mobile and tablet application. The Magic’s legendary customer service training program – which was developed by the Magic in partnership with the Disney Institute – provides training to more than 2,000 Amway Center staff each year, and has become a best-practice model for the NBA. In addition, Amway Center was named the 2012 Sports Facility of the Year by SportsBusiness Journal, while also winning the prestigious 2013 Customer Experience Award from theStadiumBusiness Awards.