Tinder, the world’s most popular app for meeting new people, partnered with Rock the Vote for ‘Swipe the Vote,’ a compelling campaign designed to attract millennials to participate in the voting process, and the results are in!
According to Tinder users, Bernie Sanders was the leading choice for the Democratic nomination while Ted Cruz edged out his fellow Republican candidates. Sanders was matched with 37.8% of swipers, narrowly defeating his close rival Hillary Clinton who, at 37.6% is behind by just 200 matches – reinforcing the fact that every vote counts. The Republican winner Ted Cruz garnered 14.3% of overall votes, handily beating Donald Trump who was matched with only 8.1% of users.
Battle of the Sexes:
Despite the media’s heavy focus on the rise of the “Bernie Bro,” the majority of males on Tinder matched with Hillary, who resonated with 35.5% versus Sanders’ 32.7%. Bernie was the leading choice among women, receiving 43.4%, while Hillary matched with just 39.9%.
The men of Tinder leaned far more to the right, matching nearly twice as often with the Republican candidates than female voters. Almost 20% of men swiped their way to a match with Ted Cruz compared to only 8.5% of women.
The ‘Swipe the Vote’ campaign event even had its own bit of “Bush v. Gore” drama, with Hillary Clinton winning the most states (30) event though Bernie had the most matches overall.
‘Swipe the Vote’ will remain on the Tinder platform this Presidential election season with additional results to be released.
Full data below:
Top 3 Overall
*Bernie is only beating Hillary by 200 matches
*8.1% of users matched with Trump
Bernie- 21 states
Hillary- 30 states
* Washington DC winner – Bernie
About ‘Swipe the Vote’
In this presidential election year, Tinder invites its users to weigh in on the issues that are heating up the debate and match with the candidate that best aligns with their views. Tinder users will be presented with 10 of the hottest issues being discussed and will be prompted to swipe right if they agree and swipe left if they disagree. Once determined, a percentage match will appear indicating their primary and secondary candidate matches.
The ‘Swipe the Vote’ experience was built in collaboration with Wedgies, a real-time polling platform. Wedgies recently powered online polls for the White House during the State of the Union Address in January. Issues up for debate include legalizing marijuana, same-sex marriage, drilling for oil and gas in America, raising minimum wage, stricter laws for online piracy, increasing education funding and more.
‘Swipe the Vote’ Users also have the opportunity to learn more about the issues including opinions from supporters and opponents and additional candidate background. Non-registered voters can also seamlessly register to vote and share results on social media, just in time for this year’s elections.
For images of the ‘Swipe the Vote’ experience, please visit Tinder’s blog.