Super-premium vodka enhances travel experience from Manhattan to the Hamptons
GREY GOOSE(®), the world’s leading super-premium vodka, today announced plans for a seasonal sponsorship with BLADE, the first digitally powered short distance aviation company, to enhance the BLADE customer experience for passengers flying to new and established summer locations such as the Hamptons and Nantucket with unrivaled mixology across their seven BLADE heliport and airport lounges in three states.
During a private event at BLADE’s Flagship East 34(th) Street Lounge in New York City, GREY GOOSE announced it would celebrate the start of summer by offering extraordinary experiences to BLADE passengers flying between New York and the Hamptons over Memorial Day weekend 2016.
Beginning with the first flights of summer on May 27, BLADE customers will be able to enjoy an extraordinary cocktail experience from the moment they check in to the moment they arrive at their destination. GREY GOOSE Le Grand Fizz, the official BLADE cocktail, will be served to passengers in BLADE lounges to enjoy while in air to their summer destinations.
“This is a compelling way for two brands to join forces, who share a passion for both travel and adventure and create new ways to advance the aviation experience. For us, the sponsorship is a natural fit. The BLADE flyer expects their air travel to be as enjoyable as the time at their destination, and that experience begins when passengers step into our lounges,” says BLADE founder and CEO Rob Wiesenthal.
“We are making a significant investment in creating more luxury experiences in the world of travel to celebrate those who are true innovators,” says GREY GOOSE global vice president Tom Swift. “In the same way that GREY GOOSE is famed for challenging convention to produce a vodka of exceptional quality, BLADE is creating unrivaled new experiences in travel, that enables consumers to arrive where they need to be, faster and more elegantly than ever before.”
Using the BLADE mobile application consumers can search BLADE’s schedule to find a time that fits with their plans or crowdsource their own flight. With just three taps, the consumer can book their flight and be on their way.
GREY GOOSE Le Grand Fizz, a summer twist on the brand’s signature celebratory serve, is the ultimate choice for summer gatherings. Using the finest French ingredients including GREY GOOSE vodka, ST-GERMAIN(® )elderflower liqueur and fresh lime, the drink is topped with chilled soda for a gentle effervescence. The hero serve will be available across leading accounts and at celebratory moments throughout the season, from Cannes Film Festival to the U.S. Open in New York.
GREY GOOSE LE GRAND FIZZ RECIPE
Long, refreshing and effortlessly extraordinary, GREY GOOSE Le Grand Fizz is an elegant mix of GREY GOOSE vodka, ST-GERMAIN(® )elderflower liqueur, fresh lime and soda water built over ice in a wine glass for the ultimate summer serve.
1 ½ parts GREY GOOSE(®) Vodka
1 parts ST-GERMAIN(® )Elderflower Liqueur
½ part freshly squeezed lime (approx. half a lime)
2 parts chilled soda water
Build ice into an oversized cabernet wine glass. Add GREY GOOSE vodka and freshly squeezed lime juice.
Top with ST-GERMAIN elderflower liqueur and chilled soda water.
Garnish with two lime wedges and a GREY GOOSE stirrer.
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