Adore Me, a distruptive e-commerce lingerie startup ranked #9 on Crain’s Fast 50 list of fastest-growing companies in NYC, has begun selling at Lord & Taylor and LordandTaylor.com.

A curated selection of Adore Me products is now available at Lord & Taylor, both at the iconic Fifth Avenue location in Manhattan, NY and on the Lord & Taylor website, LordandTaylor.com. Adore Me products sold at Lord & Taylor retail from $39 to $49 for a bra and $11 for a panty.

Adore Me’s product assortment at Lord & Taylor features year round classics as well as seasonable fashion styles from Adore Me’s fall and holiday collections.

Morgan Hermand-Waiche, Adore Me founder & CEO:

“Adore Me was started with the clear vision of redefining lingerie to make beautiful and affordable fashion for every body. Our 4-figure growth rate shows how strongly this message resonates with our customers, and how agility is an integral part of our DNA – fast fashion and fast growth.

Partnering with Lord & Taylor is part of Adore Me’s growth strategy, which started with the opening of the Adore Me showroom in our headquarters in NYC and with a collaboration with Nordstrom in June 2016. Although we’ve noticed the recent shift in customer behavior – women enjoy shopping for lingerie online – there is still a very large audience who wants to try on the product before purchasing. Lord & Taylor is a fantastic ally in establishing Adore Me’s credibility in the fashion industry and opening our brand to a new audience.

Adore Me is a true New York brand – with our headquarters located in the center of Manhattan – and we are thrilled to partner with our neighbor Lord & Taylor at their iconic Fifth Avenue location.”