Amsterdam-Inspired Roller Marks the Third Release of 2016 Collaborations in Seventh Year of Premium Brewer’s Influencer Seeding Program
Today, Heineken(®), the world’s leading international brewer, unveils a custom #Heineken100 carry-on suitcase in partnership with global leader in lifestyle, business and travel essentials TUMI. The four-wheel compact, expandable roller marks the third release in a series of premium travel product collaborations from Heineken and TUMI in 2016. Just 100 of each product was created, and has been seeded to 100 of the most influential men in the world, including Marcus Troy and DJ Neil Armstrong.
The longest running and most premium product collaboration in the beer industry, #Heineken100 connects the brewer with the most innovative lifestyle brands in the world to create co-branded lifestyle products.
“With an internationally known brand like TUMI, this year’s #Heineken100 program has been more successful than ever before,” said Raul Esquer, Heineken USA Brand Manager. “We’re proud to add yet another functional and beautifully designed item to the program with the carry-on.”
Made from high tensile poly weave, the roller features cowhide leather accents and trim. Heineken-green zippers add pops of color to the spacious and luxurious piece. Inspired by the city of Amsterdam, the #Heineken100 suitcase meets FAA carry-on size regulations and features numerous spacious compartments, making it ideal for both local and international travel.
The first #Heineken100 release, a Miami-inspired TUMI tote with signature Heineken-green detailing, debuted in August, while the second, a similarly styled convertible backpack/duffle, debuted in September.
For seven consecutive years, Heineken has selected #Heineken100 collaborators based on their aesthetic visions and spheres of active cultural influence. Past partners have included Public School, Garrett Leight, Union Los Angeles, Parabellum, Mark McNairy, KITH and Neighborhood Japan, among others.
Watch the #Heineken100 hashtag for more information.