Introducing Avon Mega Effects Mascara


The Breakthrough: Avon delivers game-changing innovation with Mega Effects Mascara, unveiling a completely new approach to mascara application. Six years in the making, this volumizing mascara is the result of feedback from over 2,000 women and 5,000 hours of science.

Beauty.com Debuts The Sea NY Camille Bag as a Gift with Purchase


Complimentary with Beauty.com purchases of $100 or more, the designer clutch is available only while supplies last* Starting July 9(th), Beauty.com, a division of drugstore.com, inc. introduces the exclusive Camille Bag from Sea NY as a free gift with purchase.  The product-filled bag is the next in a long line of exclusive designer offers from the…

Beauty.com Introduces the Lela Rose Illustrated Floral Clutch


The latest makeup bag is a complimentary gift with any Beauty.com $125 purchase* Beauty.com®, a division of drugstore.com, inc., premieres the latest creation from its annual collaboration with lauded designer Lela Rose. Starting May 7(th), Customers who visitwww.beauty.com/lelarose will receive the Lela Rose Illustrated Floral Clutch with their order of $125 or more, while supplies last. The…

ARTISTRY By Amway Introduces Garden-Inspired Color Collection


A sense of richness and romance dominated the spring 2013 makeup runway looks with colored smoky eyes, apricot cheeks, and dewy lips. To tailor to the spring and summer trends, the new ARTISTRY(®) Enchanted Garden Collection was inspired by lavish gardens for eyes, cheeks, and lips. The Water Color Eye Shadows – a new dual…

L’Oreal Paris Breaks the Digital Beauty Mold, Launches Highly-Personalized Website with Cross-Device Technology


L’Oreal Paris, the leading global beauty brand, introduces an unprecedented way to experience beauty with the official re-launch of LOrealParisUSA.com, which includes an exclusive, first-to-market content production and syndication partnership with AOL. A full year in the making, LOrealParisUSA.com is the first major beauty site to be responsively designed for all devices- meaning users will…

Show Your Nails Some Love With The Sally Hansen I <3 Nail Art Campaign


THINK: Be your own nail artist for the chance to win. (VIDEO) WHAT IT IS: I Heart Nail Art is a 5-month campaign where consumers will be challenged to create nail art based on monthly themes. As the nail authority, Sally Hansen has trend setting colors women can use to express their creativity and individuality…

Drew Barrymore, Walmart and Maesa Launch Premium Cosmetics Line


Drew Barrymore, Walmart and Maesa Launch Premium Cosmetics Line FLOWER focuses on luxury brand quality at an affordable price; Portfolio consists of eye, face, lip and nail products ranging from $4.98 to $13.98 Women no longer have to spend a lot of money to get the quality cosmetics they want and deserve. Today, Drew Barrymore,…

ULTA Beauty Reveals Top 5 Skin Resolutions for 2013


Beauty Retailer Kicks Off Annual “Love Your Skin” Event ULTA Beauty’s Top Five 2013 Skin Resolutions combined with its Love Your Skin eventsacross the country, make sticking to a new skin care regimen easier than ever. ULTA Beauty’s annual Love Your Skin eventstake place through January 19, 2013. Stores nationwide will focus on top skincare…

SEPHORA Announces The 2013-2014 PRO Artists!


 SEPHORA is proud to announce the new SEPHORA PROs, a team of 17 elite beauty experts that will travel the Americas throughout 2013 and 2014, showcasing the highest level of beauty artistry on behalf of the brand. Selected from a nationwide search that included hundreds of SEPHORA sales associates from the U.S. and Canada, these…

Beauty.com(R) Debuts the Shipley & Halmos(TM) Narita Travel Case


Beauty.com(R) Debuts the Shipley & Halmos(TM) Narita Travel Case–A more than $200 value, the site-wide gift with purchase is one of the site’s many holiday 2012 offerings Beauty.com, Inc. gets holiday travel-ready with a limited-time designer gift with purchase from the award winning duo behind Shipley & Halmos. Beginning November 20(th), shoppers who visit www.beauty.com/shipleyandhalmos will receive…