J.Crew Brands Extend Partnership with Blue Jeans Go Green™


J.Crew brands has announced their continued participation in a fall denim drive in partnership with Cotton Incorporated’s Blue Jeans Go Green(TM) denim recycling program in J.Crew and Madewell retail stores.  The drive first kicked off in 74 Madewell stores on August 12, while J.Crew’s 269 participating stores started the program on August 21.  Both brands…

Gap Gets “Back To Blue”


Fall Campaign Features Gap’s Iconic Denim; Engages Consumers Through Digital Content and a Return to TV Launching today, Gap’s fall global marketing campaign – Back to Blue – celebrates the brand’s heritage with a robust worldwide campaign spanning print, outdoor, direct, social, in store, digital and a return to TV. It’s the broadest-reaching campaign in…

Launch Of AELLA Collection Reminds Us That Women Wear The Pants


From Amazons to suffragettes to Bianca Jagger, pants are undeniably the mark of the modern woman. When AELLA founder and designer Eunice Cho couldn’t find the perfect tailored pant, she created them instead: “Everyone has her favorite leggings and skinny jeans but never a pair of go-to trousers. I wanted to create pants that women…