Maidenform Expands Its Comfort Devotion Collection With New No Wire Bras


Maidenform, the iconic intimate apparel brand, extends its revolutionary Comfort Devotion line with the launch of the No Wire collection. The new collection includes three wireless bra styles that provide the shape and form of an underwire bra without the wire. Each style features brushed cup liners, signature superior plush fabrics and soft cushioned pads…

Maidenform Introduces The Next Generation Of Comfort With Comfort Devotion Reimagined


Maidenform, the iconic intimate apparel company, launches the next generation of comfort with the Comfort Devotion Reimagined collection. For over 91 years, Maidenform has been reinventing new ways to deliver the best in shapewear and intimates for women. True to its heritage, Maidenform’s new collection features innovative technology and luxurious fabrications in shapewear, bra and…