Orlando Magic and FOX Sports Florida Host “Social Media Night” on Wednesday -Magic players Tobias Harris and Kyle O’Quinn to participate in postgame Q&A through social media-


The Orlando Magic are teaming up with FOX Sports Florida to host a “Social Media Night” on Wednesday, November 19 when the Magic face the Los Angeles Clippers at Amway Center, tip off set for 7:00 p.m. Continue reading “Orlando Magic and FOX Sports Florida Host “Social Media Night” on Wednesday -Magic players Tobias Harris and Kyle O’Quinn to participate in postgame Q&A through social media-“

Orange County’s New Technology and Social Media Workgroup to Advance Citizen Engagement and Support Digital Community


[Left to right] Nadia Vanderhoof, Carlos Carbonell, Ian Suarez, Josh Murdock, Necole Pynn, Laura Kern, Mayor Teresa Jacobs, Bess Auer, David Glass, Jen Vargas and Ann Marie Varga gathered to discuss Orange County’s Technology and Social Media Workgroup.

As advocates for the region’s burgeoning tech community, several online and social media influencers – who also played a significant role in amplifying the digital presence of Mayor Teresa Jacobs’ 2014 State of the County in June – will continue their role as innovators and collaborators in Orange County’s new Technology and Social Media Workgroup.   

Continue reading “Orange County’s New Technology and Social Media Workgroup to Advance Citizen Engagement and Support Digital Community”

Official FIFA World Cup Account Launches on Instagram

The official FIFA World Cup™ appFIFA has launched its official FIFAWorldCup account on Instagram to share the best imagery from Brazil and for football supporters across the globe to share their World Cup celebrations on social media.

Continue reading “Official FIFA World Cup Account Launches on Instagram”

Addition Elle Showcases Great Genes in Blogger and Model Search Social Media Campaign

ADDITION ELLE SOCIAL MEDIA CAMPAIGNCanadian retailer and trendsetter in plus-size fashion, ADDITION ELLE, takes their fashion democracy philosophy to the next level this Fall season in two distinct ways – firstly, through a bold and empowering social media campaign entitled “I HAVE GREAT GENES” and secondly through their Model Search where they ask the question “DO YOU HAVE GREAT GENES?”.

FALL 2013 CAMPAIGN “I HAVE GREAT GENES” Continue reading “Addition Elle Showcases Great Genes in Blogger and Model Search Social Media Campaign”

Orlando Magic and Maurice Harkless Get Ready for Noche Latina Tonight


 Maurice Harkless Noche Latina photoThe Orlando Magic and Maurice Harkless* prepare for the Magic’s Noche Latina presented by Chase tonight by “modeling” the El Magic jersey and preparing a video for the NBA’s éne•bé•a platform. Noche Latina is the league’s marquee program under the éne•bé•a platform, Noche Latina events will also be supported with television and radio advertising on both English- and Spanish-language media across the country as well as on the league’s and Magic’s Spanish-language website, enebea.com  and elorlandomagic.com, and social media pages. The Magic will wear “El Magic” jerseys starting tonight against the Pacers and again for the March 22 Oklahoma City contest and the March 25 Miami matchup.

Reputation Advocate Reports Facebook Privacy Control Changes

Image representing Facebook as depicted in Cru...
Image via CrunchBase


Online reputation management firm helps clients keep search results clean

Reputation Advocate, an online reputation management firm, is currently helping clients understand the new changes to Facebook’s privacy controls. As the Nashville-based company has found, social media posts can be especially damaging to a company or individual’s reputation, with many people responsible for posting the damaging material. Continue reading “Reputation Advocate Reports Facebook Privacy Control Changes”

New Facebook Presidential Debate Data Shows ‘Winning’ Means Going Beyond Engagement

Socialbakers U.S. Elections 2012 Post-Debate Analysis Shows GOP Team Racks up Higher Fan Engagement but Loses to Obama-Biden in the Battle for ‘Likes‘ and Shares

With the United States Presidential election just less than a week away, new data and an infographic from Socialbakers, the leading social media analytics experts, show that while Mitt Romney and Paul Ryan may have led the race for fan engagement in the much-hyped “war of words”–the recent series of four Presidential debates–the Obama-Biden team still commands a much larger Facebook fan base and broader reach.

In fact, even though President Barack Obama took the early lead in activity with nearly 1.43 million “Likes” and 1.64 million interactions for his three Facebook posts leading up to the Oct. 3 Domestic Policy debate at the University of Denver, the Romney-Ryan ticket dominated the engagement leader board throughout the course of the next three debates.

However, while fan engagement is often touted as the master metric for gauging social media success, when it comes to politics, engagement can actually work against a candidate.

“For brands, negative comments are an opportunity to address issues early and quell any rising tide against their product or service,” said Socialbakers CEO Jan Rezab. “But, this isn’t necessarily the case for politicians whose ‘non-fan’ contingent will often post negative comments, tirades and off-topic diatribes that can dilute the value of their engagement rate.”

This factor turns Socialbakers analysts’ attention toward “Likes” and shares to get a better handle on exactly how well candidates are getting the message out to their constituents on the world’s largest social network.

Among other highlights, Socialbakers’ analysis and infographics reveal:

Reach can trump engagement. The Romney/Ryan team’s engagement rate was consistently higher than Obama/Biden, as much as four times higher during the Oct. 16 Town Hall Meeting in Denver. However, Obama’s overwhelmingly larger reach earns him far more “Likes” and shares. For example, Obama’s most-shared post tallied over 168 thousand shares, almost twice that of Romney’s most-shared post.Fan count isn’t the only factor that matters, but it certainly helps.

During the Vice-Presidential debate on Oct. 11, Vice-President Joe Biden managed to post a higher Engagement Rate than Ryan–30 percent compared to Ryan’s 15. However, with a fan count more than 10 times that of Biden, Ryan easily racked up 10 times more “Likes” and nearly five times more interactions across his 4.2 million fan base.
Post frequency is a strong driver of fan engagement. On Oct. 16, the Romney/Ryan machine published 13 posts to Obama’s three and Biden’s zero. As a result, Romney and Ryan maintained high engagement of 12 and  18 percent respectively, compared to just 3 percent for Obama that day.
“Clearly the Romney/Ryan ticket has a definitive Facebook edge, despite fewer fans,” Rezab said. “Whether Facebook activity can actually predict or influence the election remains to be seen. It’s much easier to click ‘Like’ from the comfort of your home, office or the train on your way to work, but both sides must now work overtime to convert these active online fans into motivated voters who actually put aside their computer or mobile device to cast a real-world vote at the polls next Tuesday.”

To learn more about how the candidates stack up in the Facebook race to the White House, visit http://www.socialbakers.com/elections.

About Socialbakers

Socialbakers.com is social media analytics company and since its launch in March 2010 has become the most widely visited site for Facebook statistics and brand metrics. The company is now the most cited source for global social marketing data with more than 15 million Facebook, Twitter, and YouTube profiles and places indexed.

Socialbakers specializes in statistics for Facebook globally, Facebook pages, Facebook applications, developers on the Facebook platform, as well as Facebook advertising prices, as well as for LinkedIn, YouTube, Google+ and Twitter users. Additionally, Socialbakers provides advanced monitoring technologies, including Socialbakers Page Analytics, which is now used by many leading brands to measure their Facebook presence. With its easy-to-use analytics, audits and benchmarks, Socialbakers is the only solution that allows brands to measure, compare and contrast the success of their social media engagement and that of the competition. For more information, visit http://www.socialbakers.com.

SOURCE Socialbakers



Will Social Media Influence the Elections? By Lillian King

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